Influencer rates are tiered by follower count and reach. Thai influencer rates break down by tier as follows:

UGC (User Generated Content): the entry level, with content creators starting around 1,000-5,000 baht per post depending on format. Difficulty is low and review turnaround is short, though view counts may not be high.

Nano Influencer: influencers with 1,000-10,000 followers. This group carries influence within specific communities or niches — schools, villages — and suits brands targeting a particular group or area. Rates start around 1,000-3,000 baht per post, with the caveat that reach may be limited.

Micro Influencer: influencers with 10,000-50,000 followers. This tier is gaining influence with a growing follower base and higher engagement, able to reach niche audiences. Some have large followings within specific verticals — food reviews, cosmetics, travel — with rates starting around 3,000-6,000 baht per post.

Macro Influencer: influencers with 50,000-100,000 followers. Often clearly defined by content and audience, able to produce content and reach broad groups. Most can create content themselves. Rates start around 3,000-30,000 baht per post.

Mega Influencer: influencers with 500,000-1,000,000 followers. Mostly well-defined in their niche, with clear positioning and strong marketing capability. They work professionally with brands. Because Mega Influencers command significant reach, they can often produce high-quality, detailed content across many formats. Rates start around 30,000-70,000 baht per post.

Celebrity: influencers with over 500,000 followers. This tier typically builds its following through other channels, so engagement may not be high. But they often carry strong brand-fit ideas, high credibility, and wide reach. Rates start around 50,000 baht and up per post.