TikTok Ads are becoming very popular in 2024 because TikTok Ads is a channel to promote TikTok, promote stores for your brand or business to expand your brand and business to grow even more. In this article, we will talk about how to shoot TikTok Ads to increase sales STEP BY STEP for beginners who start shooting TikTok ads, don’t miss it!
What is TikTok Ad Shooting? Why do we need to shoot ads?
TikTok Ads or TikTok Ads is an advertising tool on the TikTok platform to promote your products, services or brands by creating TikTok ads (TikTok Advertising) that match your target audience to show your products and open visibility for TikTok users to access your brand more.
TikTok Ads is an effective promotion tool for businesses. It is another important strategy that will help your business grow and achieve its business goals.
What are the benefits of running Tiktok ads?
There are many reasons to run ads, the main ones being:
Increase Reach
It helps your product or service to be seen by more people and helps you reach your target audience.
Increase Sales
Help to introduce your products or services to people and encourage them to easily decide to buy your products or services.
Increase brand awareness
It helps people to know your brand and helps to create a good brand image, making people want to follow your brand.
Increase Engagement
Help people engage with your brand by liking, sharing, and commenting on your products or services.
Increase new customers (Leads)
As visibility increases, users are motivated to create more content, which in turn results in more new customers.
Increase credibility
Help people feel confident in your product or service and make it easier to decide to buy it.
Increase ROI (Return on Investment)
Advertising helps you get your money back on your investment, helps you measure the results of your ad campaigns, and even helps you refine your ad campaigns to make them more effective.
Increase competitive advantage
It helps you stand out from your competitors and easily attract customers from them.
How many types of Ads are there on TikTok?
Shooting ads via PC
Shooting TikTok ads via PC can be done via the TikTok Ads Manager, a tool that helps you create, manage, and track your TikTok ad campaigns conveniently.
The advantages of shooting TikTok ads via PC are:
- You can customize your ad campaigns in detail, from objectives, audiences, budgets, to ad formats.
- TikTok Ads Manager provides insights into your ad campaign performance, allowing you to refine your campaigns for the best results.
- You can create and manage multiple ad campaigns simultaneously, saving you time and making your work more efficient.
Shoot ads via mobile phone
Shooting TikTok ads via mobile can be done via the TikTok Ads application, which is convenient, fast, and can be done anywhere, anytime.
The advantages of shooting Tiktok ads via mobile are:
- Convenient and fast, you can create and manage your advertising campaigns anytime, anywhere.
- Easy to use: The TikTok Ads application interface is easy to use, suitable for beginners.
- Easy tracking You can track the results of your ad campaigns in real time.
How much does it cost to shoot TikTok Ads?
The cost of running Ads on TikTok depends on the following factors:
1. Ad formats: You have to look at what TikTok ads are available and choose to run them according to the format and budget.
- In-Feed Ads: Prices start at 200 baht per day.
- TopView Ads: Prices start at 10,000 baht per day.
- Branded Hashtag Challenge: Starting price 10,000 baht
- Branded Effects: Prices start at 50,000 baht.
- Spark Ads: Prices start at 200 baht per day.
2. Target group:
- Narrower targeting tends to cost more.
3. Budget:
- You can set a maximum budget for your ad campaign.
4. Competition:
- Highly competitive keywords and target audiences tend to cost more.
5. Duration:
- Long-term advertising campaigns tend to have lower daily rates.
In general, the cost of running ads on TikTok is around 200 baht to 10,000 baht per day.
7 steps to shoot TikTok ads for beginners to boost sales STEP BY STEP in 2024!
1. Create a TikTok Ads account
“Register” at Tiktok for Business and fill in your business email, phone number or you can link it to your Tiktok account.
2. Create an advertising campaign
- “Create a campaign” and select the type of Tiktok ad: There are Basic and Advanced.
- Select campaign type: In-Feed Ads, TopView Ads, Branded Hashtag Challenge, Branded Effects, Spark Ads
3. Set goals
- Identify your target audience: gender, age, location, interests, etc.
- Select campaign objectives: Increase reach, Increase sales, Drive engagement
4. Set a budget.
- Specify the amount you want to spend
5. Upload advertising content
Such as video ads, images or text that you want to shoot ads. You can use video content directly from your Tiktok account or upload a new clip.
6. Check and pay
7. Track results
- View campaign results from the Dashboard
- Analyze data and refine your campaigns
The process of advertising Tiktok may be a bit complicated for beginners. Whether promoting Tiktok is good or not may depend on your expertise and experience. Therefore, to shoot Tiktok ads effectively, you may need to find a company that provides additional good TikTok ad services.
M creation Agency We provide TikTok ad shooting services and other advertising services. Ready to provide advice To help your brand or business achieve the desired success.
Frequently asked questions about shooting TikTok ads
How much does it cost to shoot TikTok ads per day?
Shooting TikTok ads starts at 200 baht per day, but you can top up with a minimum of 500 baht.
If I promote TikTok, will other people know?
Others can know that a TikTok is being promoted by looking at the words Sponered under the video clip caption.
Why do you shoot TikTok ads?
Shoot TikTok ads to increase brand awareness, drive sales, build engagement, drive website traffic and expand your customer base.
Is it good to promote TikTok?
There are many advantages to promoting TikTok, such as reaching a large target audience, attracting attention, and accurately targeting the target audience.
TikTok promotion not approved, what to do?
There may be reasons why your TikTok promotion was disapproved:
The advertising content is inappropriate, illegal, the target audience is not correct or the budget is insufficient.
What is the best way to shoot TikTok ads?
The best ad format for you depends on your goals, audience, product or service, budget, and strategy, so choose the right ad format for your business.
