TikTok Ad Format for Beginners to Promote Your Own Products 2024

TikTok advertising continues to become a popular social media platform in 2024. With a large number of users, businesses are increasingly turning to TikTok advertising to build their presence and increase sales for their business. For advertising on TikTok, which has many different forms, it can be confusing as to which one is best to do. This article will summarize the formats of TikTok advertising along with 5 tips and techniques for promoting TikTok for free for beginners, helping you to promote your products by yourself.

Why should we do TikTok ads?

As you know, TikTok is popular with users all over the world and its numbers are continuously increasing, making advertising on TikTok a high growth opportunity. There are users of all ages, allowing TikTok advertising to reach a variety of target groups. Many businesses that have been successful in advertising on TikTok, such as cosmetic brands using TikTok to advertise new products, can increase sales by 20%, restaurants advertising on Tiktok to promote new menus, the result is a 30% increase in new customers, and e-commerce businesses using Tiktok to promote products can increase product sales by 50%.

As you can see, advertising on TikTok can really build your business’s identity and increase sales. Therefore, for businesses that are just starting out and want to reach their target audience, increase engagement, and generate sales, they should advertise on TikTok.

What you need to know to start advertising on TikTok

Advertising on TikTok is an effective way to reach your target audience and generate sales, but you need to be prepared for high competition, engaging ad content, and time. Of course, there are pros and cons to this.

Pros and cons of advertising on TikTok

strength

• Huge User Base : Tiktok has over 1 billion users worldwide, allowing it to reach a diverse audience.
• Diverse target audience : Tiktok has users of all ages, helping it reach a diverse target audience.
• There are various advertising formats.
• Precise targeting : You can select customer groups by gender, age, location, and interests.
• Results Tracking : Helps you track results effectively.
• Cost-effective : Costs can be set
• Easy to Go Viral: TikTok is a platform where videos can easily go viral, helping brands gain exposure.

weakness

• High competition: With a large number of users, the competition for advertising is high.
• Advertisement content must be interesting : Advertisement content must be interesting and attract users’ attention.
• It takes time : It takes time to make successful TikTok ads.
• Uncertain Results : The results of an advertising campaign may be uncertain, depending on many factors.
• It requires knowledge : Successful TikTok advertising requires knowledge of the platform and different ad formats.

Promote TikTok not approved, what to do? Things you should know about TikTok ads!

If you are having trouble getting your TikTok promotion disapproved, the main reasons are:

1. Advertising content

• Ad content that violates TikTok’s policies, such as illegal, obscene, or violent ads
• Inappropriate advertising content, such as ads showing nude bodies, smoking, and drinking alcohol.

2. Advertising formats

• Invalid ad format, such as video is too long, ad has no sound.
• The text in the ad is unclear, such as the text is difficult to read, and the font is too small.

3. Technical issues

• Payment information is invalid, such as an expired credit card.
• TikTok account has problems, such as account suspension

The solution is to review the ad content and adjust the ad content to comply with the policy. Check the ad format correctly. Make the ad text clear, concise, and easy to read or check the technical issues, payment information, and TikTok account status.

If you try to fix it according to the suggestions and the ad is still not approved, we recommend contacting TikTok Support to discuss the TikTok advertising issue that occurred.

What are the formats of TikTok advertising?

1. TopView Ads

TopView Ads are an ad format on TikTok that appears first as soon as a user opens the app, displaying full-screen for 3 seconds.

Highlights of TopView Ads

• Prime Placement: Premium ad placements capture attention as soon as users open the app.
• Full Screen Experience: Covers all areas of use, free from other annoying ads.
• Engaging Video Format: Supports 5-60 seconds video length, freely create content.
• High Impact: A Golden Opportunity to Attract Users and Build Brands
• Call to Action: Encourage users with Call to Action buttons such as visiting the website, downloading the app.

2. In-Feed Ads

In-Feed Ads are the most popular ad format on TikTok, which are placed in between users’ video feeds, blending in and reaching a wide audience.

Highlights of In-Feed Ads

• Natural Integration: Integrates naturally with other content without disrupting the user experience.
• Precise Targeting: Target audiences by gender, age, interests, etc.
• Creative Flexibility: Supports video, images and carousels, allowing for a variety of creative content.
• High Engagement: High chance of attracting users, liking, commenting and sharing.
• Scalable: Adjust budget and campaign duration as needed.

3. Brand Takeover Ads

Brand Takeover Ads are a TikTok ad format that will take over the user space as soon as the user opens the app. It is a golden opportunity to create an impact at first sight. Announce the launch of a product, service or campaign to everyone in a prominent way.

Highlights of Brand Takeover Ads

• Exclusive: Your brand will be the only one to run ads in this format each day.
• High Impact: Reach users as soon as they open the app, 100% visibility, no additional ads.
• Full Screen: Covers the entire usable area, extremely striking.
• Creative Flexibility: Create 3-5 second video or image ads that attract attention.
• Call to Action: You can add a Call to Action button to encourage users to visit your website, download your app, or follow other CTAs.

4. Branded Hashtag Challenge Ads

Branded Hashtag Challenge Ads are an ad format that invites users to participate in a TikTok challenge using a brand’s hashtag. It’s a creative way to generate engagement and go viral.

Highlights of Branded Hashtag Challenge Ads

• High Engagement: Encourage users to create content, share and talk about your brand.
• Viral Potential: Opportunity to create viral trends and expand brand awareness
• Authentic Content: User-generated content is credible and resonates well with the target audience.
• Long-Term Impact: Campaign momentum can last longer than traditional advertising.
• Cost-Effective: There is an opportunity to create good results even with a low budget.

5. Branded Effects

Branded Effects are filters and effects on TikTok that brands can create themselves to let users have fun and share your branded content. It is another way to build brand awareness in a creative and engaging way.

Highlights of Branded Effects

• Interactive Engagement: Encourage users to play with effects, create content, and share with friends.
• Brand Recognition: The brand logo or symbol appears seamlessly on the effect.
• Organic Reach: Users share content that uses the effect, helping to expand brand awareness.
• Creative Flexibility: Design a variety of effects according to the brand concept.
• Data Insights: Track effect usage data to analyze results.

5 TikTok Advertising Techniques for Beginners That Are Suitable for Your Own Brand in 2024!

1. Understanding TikTok advertising

Study TikTok’s advertising policy. Understand TikTok’s features such as filters, stickers, effects, functions, algorithms, and how to apply for TikTok Shop to sell your products! Study hot trends, video editing formats, video content, the use of popular sounds, or the use of new effects to create advertising content that appeals to the target audience.

2. Create engaging TikTok advertising content

The clip must capture attention within the first 3 seconds. The ad clip must be no longer than 60 seconds.

Use appropriate music and sound effects and include easy-to-read, concise text.

3. Choose from a variety of ad formats.

Try out a variety of TikTok ad formats and choose the one that best suits your content and objectives.

4. Target and advertise to your target audience.

You should define your target group or Custom Audience according to gender, age, and location to suit your product for accuracy according to the product advertising algorithm and don’t forget to always monitor the results.

5. Find a company that does TikTok advertising.

If you want to advertise on Tiktok that gives the most effective and cost-effective results, try looking for a Tiktok advertising company to consult and help plan your advertising on Tiktok.

M Creation Agency accepts TikTok advertising with years of experience in advertising with businesses of various sizes, more than 200 businesses. We are ready to provide comprehensive services from planning, strategy, advertising production, and follow-up.

Frequently asked questions about TikTok ads