When it comes to ways to increase sales for businesses with websites, SEO (Search Engine Optimization) techniques are the ultimate strategy that will help your business succeed, increase awareness from customers, and lead to real sales for your business.
Currently, SEO has many tools that will make your SEO easier and faster. One of them is hiring an SEO company to help you. This method is becoming popular among many businesses because it saves time, costs, and gives clearer results.
By choosing a good SEO company, you need to study how to choose the right SEO company first so that the SEO company can take care of the work and prevent you from being cheated or deceived. But how do you choose an SEO company that is worth every baht you spend? Let’s follow along.
1. Choose an SEO company that specializes in doing proper SEO.
Before hiring an SEO company to help grow your business, the first thing you should consider is that the SEO company you choose must know and use White Hat SEO techniques, which are considered correct SEO techniques that are safe for ranking on search results pages. They must focus on making Google’s algorithm like our website the most, such as creating quality content on the website to increase Organic Traffic, doing good Keyword Research, or adjusting elements on the website (On Page SEO), and other techniques related to SEO.
Including those SEO companies, you must know the current SEO trends because SEO is actually about making websites rank as well as possible on search engine result pages. However, SEO trends, including Google’s algorithm, change and update frequently. Sometimes, using old techniques may not be effective in doing SEO today. Therefore, you should always consider the expertise of the SEO company first.
2. Choose an SEO company that focuses on generating sales for your business.
Having your website ranked at the top or on the first page of search engine result pages (SERP) is an area where SEO can help your business, and it is probably what website owners or business owners like you expect from SEO.
But imagine if your website is ranked at the top of the keywords you want but you don’t get any customers, sales or people interested in your business. This is definitely not a good thing. Because the real main goal of doing SEO, in addition to getting your website ranked at the top of the search page, should be to increase the number of website visitors (Traffic) until they turn into customers who can generate sales (Conversion Rate) for your business.
Therefore, when choosing a good SEO company, you should not choose an SEO company that only focuses on rankings on Google. Even if you use the right SEO techniques, you must choose an SEO company that also focuses on generating sales for your business.
For example, doing SEO by creating quality content and publishing it on your website can provide knowledge and answer questions that users have, along with choosing keywords that are appropriate for your business to stimulate SEO to continue moving and help answer what customers want, leading to sales for your business.
3. Choose an SEO company that doesn’t claim that “they will definitely get our website ranked number 1.”
Some SEO companies claim that “our website will definitely be ranked number 1.” If you come across a sentence like this or similar, you should be prepared to find a new SEO company. Because in reality, ranking or being on the first page of Google depends on many factors. Especially if your website is new, was recently created, and you also chose a keyword with high competition and high search volume, I can tell you that it is very difficult. Or even if you can do it, it will take at least 1 year.
Or if the website is already quite old but has never done any serious SEO before, and has not published much content on the website, the question is, can it be ranked number 1? The answer is yes, but it will take quite a while, and that doesn’t even include the competitor factor in the same keyword.
It is true that from a business perspective like yours, you would like the sentence that an SEO company dares to guarantee your ranking if you work with them. But from the side of those who know how to do SEO, you will know that it is a dream-selling sentence. Therefore, look for an SEO company that does not make a big effort, but will do its best to rank your website. Because SEO is definitely guaranteed. You cannot predict the future.
4. Choose an SEO company with reasonable prices.
In choosing a good SEO company, the “price” is definitely another factor in deciding on your SEO company. Normally (updated in 2022), the price will be around 20,000 – 30,000 baht in general cases, but if the project is a bit larger, it could be around 50,000 – 100,000 or even higher, depending on the scope of the project.
Which is expensive because doing SEO is actually a different technique from using advertising, shooting ads which use money as the main factor. But doing SEO also has costs in many areas such as manpower, hiring writers to write content, hiring graphic designers to create illustrations, hiring programmers to create websites, SEO tools that are required to analyze rankings or do keyword research and other costs.
But if you find an SEO company that charges “cheaper” than other SEO companies, you may need to consider them more carefully because there may be no guarantees of results, the team is not an expert, or the SEO company uses black hat techniques, which are incorrect techniques that are harmful to SEO in the long run.
Therefore, you should choose an SEO company that is reasonably priced for what you will get. Even if the price is high, if the SEO company has a good profile, solid experience, or can explain SEO techniques in a knowledgeable way, then it is worth paying for them.
5. Choose an SEO company that truly understands the time frame for SEO.
SEO is a technique that takes months to start seeing results. It is very rare that after just one week of SEO, your website will be ranked at the top of the search results page (unless you have very, very niche keywords).
We would like you to choose an SEO company that prioritizes content creation on your website and does not boast that it will get your website on page one of Google in a short period of time, no more than 6 months. Because SEO to see clear results, in addition to creating and publishing content on your website, it also depends on other factors such as the number of competing websites, the difficulty and competition of the keywords you want to rank, the credibility of your website, the overall structure of your website, responsive website design, etc. Your SEO will then see clearer results.
Or even if you already have content published on your website, for SEO to be most effective, the amount of content needs to be quite a lot, at least 12 articles per month, to see fast results. Let me whisper that if you come across any SEO company that says that just 1-2 articles per month is enough, you should part ways right away, because it’s very difficult.
Normally, SEO (in reality, if there are already competitors in the same keyword) will take about 4-6 months or more before you start to see some movement in the rankings.
6. Choose an SEO company that provides a long-term SEO framework for your website.
Some SEO companies like to threaten their customers that if they stop working with them, their rankings will drop immediately. This statement is not entirely true. Even if you stop hiring an SEO company, your website rankings will not drop several ranks immediately.
The principle of SEO is that if you do not have an active website, from having content posted every day, change to 1-2 contents per month or no content published at all, your website ranking will not drop immediately. You will be able to maintain the original ranking for a while longer.
If you choose a SEO company that uses white hat techniques, they will lay out a good SEO structure for you from day one, including creating backlinks continuously. Even if you stop doing it, the website can still maintain its ranking, but only for a short period of time.
Therefore, if you stop doing SEO, it’s like your website is stuck in place. While competitors with lower rankings want to be on the first page of Google or want to overtake your website. So we recommend that a good SEO company must maintain the ranking of your website for as long as possible. Even if you reduce the package or whatever, there must be some movement. Otherwise, all the money you have spent on SEO will definitely be for nothing.
7. Choose an SEO company with a contract to work with you.
To prevent being tricked or cheated in the future, when choosing a good SEO company, once you have agreed to hire them, you should ask for a written contract. The contract must clearly state the terms of the work, details of the work to be delivered, the service price, and other additional agreements that must be clearly specified in the contract.
Although this may seem like a small matter, it is an indicator of which SEO company is trustworthy to prevent major problems such as being cheated, abandoning the work, or delivering work that is not as agreed upon later when working together.
Are you looking for a quality SEO company?
If you are looking for a quality SEO company that can help grow your business, Nerd Optimize, a monthly Technical SEO company, is ready to be your choice because we have a working method that focuses 100% on important factors of the business, such as:
- Focus on generating revenue and scaling growth for your business.
- Use white hat SEO to see sustainable results, safely, according to Google’s correct principles.
- There is a report of movement for you to follow at the end of every month. In case of no delivery, no payment is required (Fair Trade).
- Focus on creating quality content and publishing it on your website for long-term use.
- Trustworthy, more than 5,000 SEO keywords experience, more than 10 years of experience, clients cover more than 20 industries.
- Focus on using the data obtained to drive SEO systematically.
- There are techniques for analyzing rankings, seeing the movements of competitors all the time, with a team ready to standby and manage.
- Focus on your business and see what keywords help your business grow and start expanding your work to those keywords.
- More than just SEO, we help you take care of the big picture of your marketing and business growth, just like your own personal business consulting service.
If you see that this service is the SEO company you are looking for right now, you can contact or receive a free consultation and assessment of your business situation from the team of experts from Nerd Optimize right now.
Because Nerd Optimize believes that starting to do SEO in the wrong way, no matter how many years you do it, you will never be on the first page. Let Nerd Optimize help evaluate and recommend a structure for your business immediately. Or try consulting on SEO for free. Know the results within 24 hours.
