Step into the future world of Digital Marketing Trends 2025 that are strong from marketing trends 2024. It’s time for everyone to keep an eye on marketing trends 2025 that are worth watching so as not to miss out on information on online marketing trends. What’s new and what’s developed from online marketing trends 2024? Analyze data from surveys with sources of information that are definitely reliable. Let’s check it out.
Consumer trends
A survey of customer behavior regarding purchasing products or services found the following information:
Insights from Digital Insights Thailand Report 2024
From the current online marketing survey, it was found that the differences in each generation have different information search behaviors. Gen Y and Gen Z search for information through social media more and more. As for online product ordering behavior, Gen Z prefers to order products through TikTok , while Millennials and Baby Boomers prefer to order through Facebook. For e-commerce, Gen X prefers to order through Lazada, while Gen Z prefers to order through Shopee.
The quality of a product or service influences the decision to repeat purchase.
According to a 2024 Qualtrics survey, 53 percent of customers who receive bad products or services will decide not to buy or use the service again. However, if customers are satisfied with the product or service, they will definitely buy or use the service again. This allows you to increase your chances of selling by up to 1.6 times. And the benefits of online marketing will help sellers and buyers get better opportunities than before.
Fewer children are being born, but the popularity of raising pets as children is increasing.
From past statistics, it was found that most people prefer to raise children less, but prefer to raise pets as children more and are willing to spend more on pet expenses.
ESG influences customers’ purchasing or service decisions.
ESG Sustainable development of an organization, not just for profit, but also taking into account the environment, society and governance. According to the PwC 2024 Voice of the Consumer Survey, people are willing to pay 9.7% more for ethical and sustainable products than regular products.
Trends in Digital Strategy
Marketing budgets as a percentage of organizations’ revenue are shrinking.
Gartner surveyed over 400 CMOs worldwide and found that in 2022, marketing budgets increased significantly from 2021. However, between 2023 and 2024, marketing budgets tend to decrease, possibly due to wars in many parts of the world, as well as economic problems, causing marketing budgets to decrease accordingly.
Marketing budget based on industry
HubSpot surveyed more than 1,400 marketers and produced The State of Marketing Report 2024, which provides data on marketing budgets by industry:
In summary, for B2B businesses, the marketing budget should be around 2-5% of revenue, and for B2C businesses, the marketing budget should be around 5-10% of revenue.
Martech trends
The amount of Martech that companies will use
Marketing Trends 2024 Businesses plan to increase their Martech usage by 40-50% compared to 2023. It is predicted that in 2025, the amount of Martech that businesses will use will increase. And if the amount of Martech used increases, the integration of Martech will become more important, including training and onboarding for the team to be able to use Martech to its full potential.
Martech is very popular
Martech in the language category (such as Social Listening Tools) and categories that require connection to specialized platforms that only Thailand (or a few other countries) uses, such as LINE (such as Chat Commerce or CRM for B2C). Martech created by Thai Martech Providers will be more popular. However, in other categories, such as Global Martech Providers, it will be more popular.
Martech solutions in Thailand will be more specific.
In 2025, the Martech market will be more closely watched. Martech solutions will be more industry and niche-specific than in the past. Therefore, when businesses choose to buy Martech, they must consider carefully because there will be more solutions.
Martech and Marketing Transformation
What are the online marketing strategies in doing Marketing or Digital Transformation? They include a good plan, the right people and technology, with Martech being the right technology. To make the transformation successful, the focus will be on doing Martech that the organization must be able to do, which is to make the data transfer as seamless as possible. The increasingly important solutions include Business Automation solutions.
Trends in AI
Generative AI is something marketers need to know (and use)
Digital marketing trends 2024 ChatGPT has begun to be used. Generative AI is an AI that everyone can use as a marketing tool in 2024 to create more tangible work. After ChatGPT was developed, many famous Generative AIs have been gradually launched, such as Gemini, Claude, and Perplexity. It must be said that these tools are just a part of Generative AI. And in 2025, there will be more Generative AI.
What are marketers using GenAI for?
Marketing trends 2024-2025 GenAI is being used to search for information to expand cognitive data, find new ideas and help do the most research. And it is predicted that in 2025, GenAI will be used more for creating video content.
AI has the potential to turn the world of marketing upside down
Google is still popular, but GenAI like ChatGPT, Claude, Perplexity are also used by quite a few people, with around 5-10% of Google users. In the future, GenAI usage will grow a lot.
The future AI trend prediction is Agentic AI, which is an AI model that can perform more complex tasks. The first thing that is expected to be seen first is the use of Agentic AI for product personalization for customers, customer support, and employee support, etc.
AI-embedded tools are popping up like mushrooms
To use GenAI, users must write a prompt to command GenAI to create content as requested. However, in 2025, it is predicted that writing a prompt will not be necessary and AI can be integrated into the workflow.
The Future of GenAI
GenAI can help in Digital Marketing very well by searching for information that helps shorten the time to do things and helps to think more comprehensively. In the future, in 2025, AI will continue to develop and work even better.
Trends in Digital Ads
Thailand’s Digital Spending Continues to Rise
Marketing Trends 2024 Digital Spending in Thailand has increased to 33,859 million baht and it is expected that in 2025, Digital Spending will continue to increase because at this time, the marketing and business sectors are in a period of growth.
Categories with the highest growth in ad spend
Skin-care Preparations, Motor Vehicles, Non-Alcoholic Beverages were the top ad spenders over the past three years, and Skin-care Preparations, Motor Vehicles, and Real Estate are expected to see the highest growth in spending in 2024.
A Digital Ads universe that’s more than just Social & Search
The world of Digital Ads has more options, whether it’s from TikTok, LINE, Twitter (X)) or eCommerce Platform, including Ads from various Superapps. Therefore, businesses must adapt to experiment with other Digital Ads Platforms or try shooting ads through other channels to spread the risk and get the most return on investment from buying ads.
Trends in Data
The era of data privacy
In mid-2022, Thailand announced the Personal Data Protection Act (PDPA) in line with global trends that also focus on protecting personal data. This can be seen from Gartner Research that by 2023, the personal data of 65% of people worldwide will be controlled under modern privacy laws, which has a direct impact on businesses that use customer data.
Google Chrome changes its mind, not canceling the use of cookies
Marketing Trends 2024 Tracking of various data through Google Chrome channels will have more limitations, which will make Third Party Data such as Facebook Pixels less accurate. However, in mid-2024, the Phase Out of Cookies was announced to be cancelled, allowing tracking of data by Cookies to continue.
Exploiting data from other platforms will cost more.
Over the past year, e-commerce marketplaces and social commerce platforms have been gradually increasing their fees, resulting in less profit for sellers.
First & Zero Party Data Will Be Even More Important
Collecting first-party and zero-party data will become increasingly important so that businesses can own their touchpoints and understand their customers themselves.
CDP is an increasingly used term, but it is not a necessity for every organization.
“CDP” is suitable for companies with a large customer base and a variety of touchpoints with customers. Implementing it for real use is not easy.
Trends in Social Media Marketing
Global Social Media Situation
The most popular social media platform used by people around the world is Facebook, followed by YouTube, Whatsapp, and Instagram, TikTok, and Wechat. Each platform has different reasons for using it, such as playing TikTok to watch fun content, playing Facebook to chat with friends and family, and going to Instagram to share photos and videos. And from the survey data, it was found that people play TikTok for the longest period of time.
Social Media Situation in Thailand
Most Thai people like to play Facebook the most, followed by TikTok, LINE and Instagram, which is different from other countries where Instagram, Whatsapp, Facebook and Wechat are the most popular.
Other interesting comments about Social Media in Thailand
The Honeymoon Period is the period when Reach/Engagement is distributed. In 2025, it should end because more businesses are doing marketing on TikTok. It is expected that it will be in accordance with the Demand/Supply principle, that is, TikTok has more bargaining power with all parties, making TikTok still a growing platform with many opportunities. Another interesting thing is that the platform that sends people to the most growing websites is Twitter (X).
Social Commerce, Live Commerce & Affiliate Marketing Will Continue to be Hot
What does online marketing do? There has been trading via social media for many years, and Live Commerce is another sales channel that has grown a lot. In addition to live businesses selling their own products, Creators themselves have turned to live selling products to businesses along with doing Affiliate Marketing. Last year, Meta and YouTube had a business agreement: Shopee allows page/channel owners to pin carts and bring products sold on Shopee to sell during Live, allowing page/channel owners to generate income from Affiliate Marketing as well.
Short videos still have a long way to go
The short clip trend is still a popular trend that most people like to watch. TikTok has been a channel for users to post clips longer than 1 minute for 1-2 years. As for Meta (Facebook & Instagram), if the clip is shorter than 1.30 minutes, it will be considered a short clip (Reels). And in Q4 / 2024, YouTube extended the length of YouTube Shorts from 1 minute to 3 minutes. Now we can make short clips that are longer than 1 minute.
If a topic requires more than 1 minute to explain, posting longer content is no longer uncommon.
Summary of online marketing trends in 2025
Analyzing past online marketing trend data will help businesses analyze future business growth trends, allowing them to prepare and adapt to the situation as well as possible. And if any business wants to enhance its brand to be better known online, they can consult and choose to use the services of M-Creation , an advertising agency that provides comprehensive online marketing services.
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Popular questions related to Marketing Trends 2024
1. What are the Market Trends for 2024?
From the survey of interesting Market Trends 2024, they are as follows:
1. The trend of saving the world 2. The trend of strong health 3. The trend of Pet Parents that continues from dogs and cats 4. The trend of Aging Societies, the elderly with a lot of potential, etc.
2. What are the current online marketing trends?
Interesting current online marketing trends include AI and marketing automation, using Big Data for analysis, or sustainable and socially conscious marketing.
3. What are the Digital Marketing Tools 2024?
There are many interesting Digital Marketing Tools 2024 such as Google Analytics,. Canva Business, Sprout Social
,. Buffer, etc.
4. What are the methods for successful online marketing?
1. Survey customer groups to see their behavior.
2. Observe competitors and increase market share.
3. Quickly build your online presence through platforms.
4. Create diverse content that appeals to all target groups.
5. Measure marketing results through online display.
