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How to advertise on IG Story Ads to boost sales without dropping sales

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In 2022, no one doesn’t know the “Instagram” application, a platform that has been popular for a long time. There are up to 1.48 million users who have downloaded it, or if we talk about percentages, it can reach 18.7% of the world’s population, which is a growth rate of up to 21% per year. Therefore, from the perspective of online marketers, this platform is an interesting one, and if you have to hit the customer group on IG to increase sales, advertising IG Story Ads, which is part of Instagram Ads , is something that you need to understand immediately.

What are IG Story Ads?

IG Story Ads or in full called “Instagram Stories Ads” is a form of advertising to answer the question of how to sell on IG to be successful. It was developed from shooting normal ads to shooting ads through the “Stories” feature that is quite popular among users. IG Stories can post stories with both photos and videos and can also add various effects to make it more interesting, such as Text, Photo, Sticker, Hashtag and Location. The highlight of IG Stories is its freshness because IG Stories will disappear when the time limit for posting that content is up to 24 hours, unlike Instagram reels that will be on the profile page all the time.

Advantages of IG Story Ads that are suitable for online marketing

  • It helps users or target groups to see it first because when posting IG Stories, the system will immediately push this content into News Feeds, increasing the chance of being seen more.
  • Fresh content because it is limited to being in the system for only 24 hours.
  • Stimulates more interest According to statistics, 96% of social media users tend to be more attracted by vertical content. This is because most users tend to play social media via mobile phones, so the display on IG Stories can meet more usage needs and attract more attention from users.
  • Reach your target audience well, as more than 60 percent of people who use the IG application often visit IG Stories, so creating content that primarily supports IG Stories increases the chances of being able to meet your target audience.

M Creation recommends

In addition to articles, our M Creation also provides TikTok Ads and Google Ads services for those who are interested in using our services.

IG Story Ads size What is the appropriate size?

Can be divided into 2 types as follows:

1. Video Recommendations Interesting recommended videos

  • Videos should not be longer than 15 seconds.
  • If presented as a still image, it should be set to no more than 5 seconds.
  • It should be presented in portrait format, aspect ratio 9:16 and 4:5 or 1.91:1.

2. Video Specifications

  • Recommended VDO formats are .mp4, .mov or .gif.
  • The recommended resolution is 1080 x 1920 px or no less than 600 x 1067 pixels.
  • The file size should not exceed 4GB.

How to make IG Story Ads

If you are interested in posting IG Story Ads, you can access it through Facebook Ads Manager because these tools are considered basic tools for advertising. Once you enter, select the Objective to determine what the goal of this advertisement is.

Such as Reach (reach), Video views (number of video views), Conversions (actions that change from the original such as chatting to inquire, making a call or making a purchase), App installs (number of app downloads), Lead Generation (turning general viewers into buyers) or Traffic (number of people visiting the website). Within that, Placements will be set to select Instagram, then select the content to appear only in IG Stories. That’s all.

How to Make Your Instagram Stories Ads More Engaging

  • It is recommended to upload content as a horizontal video, which will be more advantageous than uploading still images.
  • The video should include text to enhance understanding, but the text should not be long and drawn out. Use easy-to-understand words, be concise, and communicate to the point.
  • It should focus on content that is accessible, simple, and easy to understand, and should not appear to be too blatantly advertising, as this may increase the chances of being rejected.
  • If the brand has a logo, CI or Mood & Tone that is in control of the brand, it is recommended to include it every time to create recognition for the target group.

It refers to birthday projects that users like to create to wish happy birthday to friends or celebrities that they like. In terms of advertising, creating birthday IG Story Ads can help increase engagement or create a good relationship between the brand and customers, making customers have a positive attitude towards the brand. You can choose to wish happy birthday to celebrities or influencers that the target group or consumer group likes, which can help the target group or consumer group feel good about the brand.

The problem of not being able to promote IG Story is the main problem that many people encounter, which is often caused by these problems.

  • You may be using a personal account to run ads, not a professional account for running ads. This problem can be solved by simply pressing the account switch button in the settings page.
  • In case you have already switched to a professional account for running ads but are still unable to run ads, it may be because your ad management rights are not enough or have not been set by the page admin to allow editing. The solution is to contact the main page admin and have them add account editing rights for you.

Promote Ig waiting for approval for a long time. Mostly after sending an advertisement request, it will take about 24 hours to wait. But if more than 24 hours have passed and the advertisement has not been approved, it can be caused by the following reasons:

  • There were a large number of requests for ad approval, causing the system to be unable to review them in time.
  • If the system is abnormal, please submit a request to Ads Manager Support to check your account.

If you have a business that provides services or sells products and are interested in hiring an agency to shoot ads or manage your advertising account, you can hire one. The price rate of each agency is not the same. Some may start at thousands per month or some may be hundreds of thousands per month (excluding advertising costs). It depends on the scope of care that the customer wants to be responsible for. The more care, the higher the price. Customers should compare each agency and ask for details carefully before investing in hiring for the benefit of their own business.

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