Every type of business has to face finding strategies to create business opportunities to grow. And now everyone is turning to LINE Ads Platform as a tool that will help businesses grow as quickly as possible, break into the market quickly, make businesses more well-known, and make profits shoot up and surpass competitors for sure. Let’s see how LINE ads work and what methods are used to make businesses successful with the lowest cost.
Why is LINE Ads Platform important for business?
LINE Ads Platform is a channel for businesses to communicate and send various information related to their business to customers, whether it be details of products or services, promotions, press releases, various activities of the business, etc. Therefore, it is a line ads guideline application that creates brand awareness, increases the customer base, makes sales profits exceed the target, and maintains the customer base to remain with the business forever. It helps close sales quickly and is also a new shopping channel that can order products conveniently and quickly. So what is the important information that business owners should know about line ads?
1. There are two ways to purchase advertising.
1.1 Purchase by yourself through LINE Ads Platform
It can be purchased by businesses from large to medium-sized, SMEs, or franchise businesses. It is a purchase of LINE ads by yourself without having to go through a middleman. You can register and use it through 2 channels: the Gain Friends Ads feature for certified accounts on LINE Official Account Manager or on the Manager.line.biz website, and through the admanager.line.biz website.
1.2 Purchase through LINE Agency Partner, which will have an agency as an intermediary.
A LINE certified partner in both online marketing and technological creativity. Although LINE has allowed businesses to buy LINE ads by themselves, many businesses may not yet have the expertise to use the LINE Ads Platform to advertise, which can lead to various obstacles such as not being able to reach their true target group or not being able to increase sales for products under their brand. LINE Agency Partners will be responsible for making advertisements effective and measurable. Therefore, it is suitable for businesses that are not skilled in using the LINE Ads Platform to advertise. It offers great services such as:
- There are special additional services that can only be used by LINE-certified partners, such as Dynamic Product Sales.
- Become a professional LINE advertising consultant and planner.
- Provides advice and methods for using LINE ads appropriately.
2. Is advertising through LINE Ads Platform expensive?
How do you spend on Line Ads? LINE calculates prices in an “auction” format, where the LINE Ads Platform system selects ads that are relevant to the target group and bids the highest price to display LINE ads on the best ad placements first. After that, it will select ads from other customers to display on the next best ad placements in order. Business owners can buy ads through the LINE Ads Platform by setting their own daily budget and bids.
3. How do I set my own bid price?
There are two ways to approach setting your own bid.
3.1 Set the bid price as recommended by the LINE system. This method will allow your business target group to see your ads more.
3.2 Set the bid price based on your previous service use. However, this method is only suitable for those who have previously run LINE ads through LAP.
4. Where will the target audience see the ad?
Of course, LINE ads will only be seen by people who use the LINE app. In this world, there are many people all over the world who use the LINE application to communicate with each other. When your business has purchased ads on the LINE Ads Platform, your ads will be displayed in various places on LINE, whether it’s LINE Chat, LINE Timeline, LINE Today, LINE TV, LINE Wallet. Users of the application will definitely see your ads from every angle of the LINE application.
How to advertise on LINE Ads Platform
How can LINE add ads to start publishing our business ads on the LINE app? Advertising on the LINE Ads Platform has 6 steps as follows:
Step 1: Register for a LINE Business ID
How to apply for LINE Add? It’s easy to start by registering on the account.line.biz website. Business owners must fill in the email and password of the LINE account they want to use. You can choose to use either a personal LINE account or a LINE Official Account. Once you have filled in all the information, you will receive an email to confirm your registration. The registrant must confirm their registration within 30 minutes only.
Step 2 Create an advertising account
Create a Line Ads account. Log into the ad system at admanager.line.ibz. Click on the Create a new Ads account menu and fill in the registration information such as business name, owner name, postal code, address, mobile phone number, product or service information, etc. Once all the information is filled in, press “Create” immediately.
Step 3 Select payment method
Pay via Rabbit LINE Pay linked to a credit card or a separate credit card. Then fill in your credit card information completely. A 1 baht fee will be charged to verify the card and will be canceled immediately once the confirmation is complete. Before you can advertise on LINE, the LINE application must first consider approving the advertising account, which takes about 2 days.
Step 4: Create an ad campaign
Once the LINE application has approved the advertising account, the business owner can advertise by clicking on the “Create Campaign” menu. You can create ads for all 4 types of purposes, along with specifying the budget amount and the duration of the advertising campaign.
Step 5 Create an “Ad Group” or target group.
Specify the target group you want to advertise to by selecting gender, age, location, interests, or define your own target group from existing customer data, such as LINE OA customer groups. Then specify the bid price to advertise in various places on the LINE application or LINE TV.
Step 6: Enter your ad text and images.
How to make line ads? The last step is to add text details and images, whether they are images or videos, to attract customers’ attention and wait for LINE to approve the ad within 2 days.
What are the advantages of LINE Ads Platform for business?
The LINE application is one of the applications that more than ten million people around the world use and there are also many businesses interested in advertising with the LINE Ads Platform. Advertising through the LINE Ads Platform will help the business become better known, increase customers and increase sales for the business steadily, creating good business growth. And importantly, LINE has many forms of advertising purchases that can be selected to suit the products or services of the business, with the following formats:
- Cost Per Impressions : According to the number of times the ad is seen
- Cost Per Click : According to the number of clicks
- Cost Per Friend : According to the number of friends added
- Cost Per Video : According to the number of video views
- Cost Per Action : Based on the number of conversions on the website
- Cost Per Install : According to the number of application installations
If you still don’t understand how line ads work or are not confident in advertising through the LINE application effectively, give this important task to M-Creation, an advertising agency with specific experience. It will give your business a unique and memorable image. Guaranteed quality in advertising that can see real results, 100% measurable results, elevate your brand to be known and close sales faster.
At M-Creation, we provide Line Ads services, provide consultation, and recommend appropriate packages to increase profits.
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Popular questions related to line ads How to do it?
1. How much is Line Ads?
For businesses interested in advertising via Line Ads, the service fee (Agency Fee) starts at 3,000 baht, Pro type 5,500 baht.
2. How many types of Line Ads are there?
Line Ads has 4 ad display formats as follows:
1. LINE Ads in image format
2. LINE Ads in image format
3. LINE Ads in video format
4. LINE Ads in small format
3. What can Line Add do?
It helps businesses build a following, communicate and send sales or promotional information to customers via LINE.
4. What is the difference between Line @ and LINE Official?
LINE@ is a communication tool that is separate from LINE. It is suitable for businesses that want to communicate with many people at the same time. However, it has a disadvantage that it may cause disturbance to Line users. Therefore, Line has been developed from LINE@ to LINE Official, an official account for businesses that allows stores to build an unlimited number of followers to send marketing information, special promotions, and communicate better on a personal level with your customers.
