Teach how to shoot ads on TikTok It is well known that in the past 2-3 years after the outbreak of COVID-19, our lifestyles and behaviors have changed a lot. One of them is buying and selling. In the beginning, we often went to the store to buy what we wanted. But now, online shopping has become a part of life. Therefore, advertising on online platforms or various social media has begun to occur and there is very high competition among brands. However, when this reality is unavoidable, “shooting ads” is the most suitable thing for today’s businessmen.
Teach how to shoot ads . What are tiktok ads? How important are they to today’s marketing?
What is TikTok ads? In an era where online channels play an important role in daily life, if anyone wants to be more successful in business, they must learn and find the right strategies for online marketing, such as finding target customers, creating engaging content, and finding ways to deliver content to the target group. That makes advertising an important matter, especially on a popular platform like TikTok, which has a large number of active users and is a target group center for many businesses.
What are tiktok ads?
It is a marketing by buying ads on the TikTok platform with the aim of reaching a larger audience. This marketing method is a way to promote a business that can create a huge amount of brand awareness, which will be followed by sales and a target group that meets the brand’s objectives. On a platform like TikTok, it is suitable for finding a target group in the teenage group (or Gen Z) because it is the majority age group of users on this platform. If you can solve the problem of shooting ads on this platform, it will be considered that you have successfully penetrated the market group.
How many types of TikTok ads are there? Which ones are interesting?
When TikTok became popular with Gen YZ, it is certain that marketers would also see opportunities in communicating and marketing on TikTok. However, many people may not have known before what advertising formats TikTok has on this channel.
Therefore, we can summarize the 5 main advertising formats of “TikTok” for marketers to update. If we summarize briefly, TikTok is suitable for advertising for 2 main objectives: Reach and Engagement, with the following formats:
Brand Takeover
: This is the most accessible form of advertising. If you are a brand or business that already has a marketing campaign, this is the right format for you. For example, if you want to promote a short campaign message to reinforce it to your target audience and let them know what promotions or campaigns your brand has.
TopView
: An ad format that can generate millions of impressions per day, this type of ad will place your brand in the best possible placement on TikTok, in a full-screen format that will definitely make users stop and pay attention to both the visuals and the sound.
In-Feed Ads
: The ad format that appears between various Feed VDO Content is another common type of ad. When users scroll through the feed on the For You page, they will see some ads mixed in with the general content on the feed. It is suitable for ads or brands that want to tell stories from the perspective of a general creator on TikTok or review content, etc.
Hashtag Challenge
: Campaign advertising format to challenge users to participate in activities. It is a form of supporting a hashtag that will make that hashtag appear on the top of the Discover page. It is another type of advertising that can generate a lot of engagement.
Branded Effect
: An advertising format where brands can come in and create various effects. If brands create stickers, filters, or special effects for users to try and have fun, it will help show the creativity of users and increase the popularity of brand views.
M Creation recommends
In addition to articles, our M Creation also provides TikTok Ads , Google Ads , and Linkedin Ads services for those interested in using our services.
From the various information about each type of Ads, it can be seen that each type is different. The choice of use depends on the budget and objectives of the brand as to which type to use to best meet the needs. This is considered a great opportunity for brands that want to reach their target audience and interact with teenagers with a variety of advertising formats because TikTok is a platform with a variety of users along with all types of content that brand owners or marketers can think of.
Where can I shoot TikTok ads? Where is the easiest place to start?
For shooting Ads on TikTok, you can shoot from 2 main channels:
1. Shoot from PC
This is the first and most traditional method that advertisers are familiar with. Shooting ads on TikTok with this method has a similar setup to shooting ads on Facebook. It must be shot through the back-end system or Ads Manager. And whether you have a TikTok channel or not, you can also shoot ads on TikTok to promote products.
2. Shoot via mobile phone
It is the easiest channel for those who are just starting to shoot ads. For those who already have a TikTok channel, whether it is a personal channel or shooting as a brand, you can do it yourself. Shooting ads mostly aims to increase the number of followers on Tiktok.
Teach how to shoot ads on TikTok 2022. It’s not as difficult as you think.
Starting to shoot ads on TikTok is not difficult. Even beginners can learn and use it by themselves. The steps are as follows:
STEP 01 tiktok ads login
Go to the link>> https://bit.ly/3BTe7iv to open a TikTok Business Account and apply for the following steps.
STEP 02 Apply for TikTok ad shooting
To apply for Ads on TikTok, users should start by applying for a TikTok Business Account first to open an account and be able to launch Manage Ads. The application method is as follows:
1. Download TikTok
Go to the Apple App Store or Google Play Store to download the TikTok app. Once installed, open the app and find the profile icon on the bottom menu bar, then click “Sign Up” to sign up.
2. Create a TikTok Business Account (free)
In the app, click “…” at the top right of your profile page, go to Privacy Settings, then click Manage Account and switch to Business Account and select the best category for your business to get customized content, including Events and solutions.
3. Start creating and using
After successfully registering for a TikTok Business Account, brand owners, marketers, or advertisers can start creating Ads and using them to run ads. In addition, running or managing ads can be easily done through the Tiktok Ads Manager.
STEP 03 What are the steps to shooting a TikTok ad?
The methods and steps for shooting TikTok ads are not as complicated as you think. Initially, it starts with 5 steps as follows:
1. Create an account to use for Tiktok for Business.
- The first step in creating a Tiktok ad is to create a business account. We can create a new account using an email or phone number. But if we already have a Tiktok account, we can apply immediately.
- Go to the link https://www.tiktok.com/business
- Click on ‘Create Now’ in the top right corner.
- Choose to register a Business Account using email or mobile number.
- Record your date of birth and set your username.
- Set the region to Thailand and fill in the business information.
- Set up payments that can be canceled between automatic payments or manual payments and save.
2. Create a campaign via Tiktok Ads Manager.
Next is to create a campaign using the Tiktok Ads Manager by clicking the Campaigns button in the top bar and pressing the Create button (pink button) to create a new campaign. The system has two ad creation formats.
- Simplified Mode
It will be the easiest campaign creation format with tools, suitable for beginners who are learning how to run ads online.
- Custom Mode
It will be a campaign creation format that can set everything in detail, from the Campaign, Ads set, and Ads levels. It is suitable for those who have some experience in running online ads on various platforms.
3. Select the objective, target group and layout.
Then select the campaign objective. We can choose from 3 formats:
- Awareness (Reach)
- Consideration (can be broken down into Traffic, App Installs, Video Views)
- Conversion (Conversions)
And select the target group for our campaign promotion. For Tiktok, you can select the target group automatically. The algorithm will automatically show ads to the target group.
4. Set a budget.
The system will allow us to set a budget for advertising. There are 2 formats to choose from: 1. Daily budget or setting daily advertising expenses 2. Lifetime budget, which is setting expenses for the entire campaign, and the system will automatically allocate the money for use.
5. Start creating your ad
In the ad creation process, Tiktok recommends that we use vertical image or video content. We can upload up to 20 pieces of content in both still images and videos. Tiktok provides a tool called Video Creator Kit and Automated Creative Optimization, which are ready-made tools for matching images and effects to make your ads more interesting.
M Creation recommends
In addition to articles, our M Creation also provides TikTok Ads and Linkedin Ads services for those who are interested in using our services.
How to get approved tiktok ads
It is normal for these platforms to screen ads before publishing, and there may be many times when ads are created and not approved. So, let’s see what to watch out for when creating ads.
Exaggerated text should not be used in videos.
In the case of selling products and services, do not include messages that are too persuasive or exaggerated, such as immediate results, whiter skin in 7 days, definitely richer, may not be approved.
Ads must be consistent with the Landing Page.
The content of the ad and the landing page must be the same to pass TikTok’s standards. The first thing the system will look at is the display name in the ad, which must be relevant to the landing page.
Use videos and images of sufficiently high quality.
Videos and images must be of high quality enough to allow viewers to watch clear content and quality videos that will be posted on the TikTok platform. Images must be clear. When posted on TikTok, they must not be blurry.
There should be no third party logos.
Without permission, you should not include other people’s logos or reference other brands’ logos. This may result in disapproval of your TikTok ad and possible complaints later.
Do not include commands that do not exist in TikTok.
For example, “Download Now” on TikTok ads can only include CTAs or Calls to Actions that are specified on TikTok Ads.
Finally, shooting TikTok ads is considered another important part that will help your brand’s Social Media Marketing through TikTok reach more users and can be converted into sales and profits back to the business on a platform that is growing every day like TikTok. Therefore, if your brand sees that the main target group is in the age range that uses TikTok a lot, you should not hesitate to start advertising through this platform as soon as possible.
