Many times people often ask about running ads on Facebook, such as how are each target different? And what kind of Facebook Ads are most effective? Most of the questions I encounter are about Facebook’s confusing usage patterns, which can easily lead to misunderstandings among regular advertisers. Today, M Creation would like to collect 5 misunderstandings that people ask about and explain them to everyone.
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In addition to articles, our M Creation also offers services We also provide TikTok Ads for those who want to advertise on Tiktok.
There is no fixed formula for running ads on Facebook Ads.
Often people ask me how to run ads on Facebook to get conversions. I understand that online marketers want to make a profit from running ads, but the truth is that there is no perfect formula for running ads that work. This is because Facebook’s algorithm is constantly changing. Moreover, it also depends on investment and competition with other competitors. What I can recommend is to always understand Facebook’s helpful features, such as A/B Testing, adjusting the results, and analyzing the results of running ads behind the scenes.
Shoot Facebook Ads on a variety of apps
Many people are familiar with running ads on mobile applications on Facebook, right? In fact, there are other applications that can run ads as well. The one I recommend is the Facebook Business Suite app. This app can advertise on both FB and IG. And another app is Facebook Adverts Manager. This app is a dedicated ad manager. You can see the ad results and edit the ad targets immediately.
There are many ways to shoot Facebook Ads.
When on a Facebook Page, many people often think that Boost Post is like running an ad. You understand correctly. But running an ad is not just Boost Post. You can run an ad from the back office through Facebook Ads Manager, which has 14 types of Campaign Objectives for running an ad.
For friends who are interested in Google Ads and Facebook Ads services, you can see more details here.
Shooting Facebook Ads is not only done from the page.
Many people are confused that shooting ads on Facebook must be done on a Facebook Page. But I will tell you that shooting on Facebook Ads Manager is shooting from the back-end system by shooting through a personal account called “Personal Ad Account” which is created directly from Facebook Profile. It is often used in Digital Agencies which have many pages for shooting ads.
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In addition to this article, there is also an article about updating marketing trends on Google.
Shooting Facebook Ads doesn’t only come from posts on the page.
Another type that is used for shooting is “ Unpublished Post ” which is a post for shooting ads. You can choose the type of shooting in many ways, such as Visual Format, Photos, Videos, CTA Button. And this post will not appear on the page. But it will appear to the target group that you selected when shooting the ad (which is wider).
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