This year can be called a year of change for online marketers. Because the COVID-19 situation has changed consumer behavior. People are staying home more. People are more stressed and working harder. Including the number of Google users among young children has increased dramatically.
You probably want to know, right? How are the trends in advertising on Google? M Creation tells you that the numbers don’t lie. Because the past COVID situation has clearly reduced the budget for advertising on Google, especially in the airline business group. In addition, consumer behavior has clearly changed: they tend to focus on their mobile screens for a long time, more than clicking in and out on websites.
Although it is an unexpected change for marketers, it would be better if we know the trends that will occur next year so that we can deal with them promptly. Let’s see how Google trends will change next year.
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Video Ads Popular Trends
It will become a more popular trend, which is due to the increasing number of users on the YouTube application. Currently, YouTube has become the world’s second largest search engine and has more than 60 trillion viewers in America, which is considered a lot. Moreover, the engagement rate on YouTube of viewers is 20-30%.
In addition to articles, our M Creation also provides TikTok Ads services for those who want to advertise on Tiktok.
Ad targeting using target audiences
It will be more difficult to reach customer groups due to a new American law called the General Data Protection Regulation (GDPR) announced in 2021 regarding user privacy online. This law will limit access to user privacy, especially search behavior on Google. It is possible that if this law comes into force, it will make advertising more complicated and marketers may use search terms alone, which may not be enough anymore.
Custom Audiences tools have changed
As we all know, upcoming privacy laws may make it harder for online marketers to run ads. But one thing Google has started to do is expand the channels for running ads to other channels such as YouTube , Gmail, Display, and Discovery Ads to help increase the opportunity to run ads in all aspects, not just limited to running keywords on websites only.
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The challenge for marketers that will change is the behavior of consumers who turn to online more but have different online behaviors. In addition, access to personal messages is becoming more limited, which is an obstacle to effective Google advertising. Knowing this, online marketers will have to start looking for new strategies and other advertising channels to increase the opportunity to reach more customer groups.
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