Do you want to know how effective your Google ads are? You can check this with the Google Quality Score. Many people may focus on the cost of advertising and forget that there is a tool that can help. First, M Creation would like to explain what Google Quality Score is and how to use it.
In addition to articles, our M Creation also provides TikTok Ads services for those who want to advertise on Tiktok.
Google Quality Score is a score that Google gives to websites to indicate the quality of the keywords you use to advertise on Google. The score is divided into 3 types: there is a score of 1 – 10. If the score is low (1-3), it means that the keywords you choose to use are of poor quality and may affect the display of the ad. But if the score is high (8-10), it means that…
The keywords you choose are of high quality and appropriate for your website. The advantage of having a Google Quality Score is that it helps advertisers know whether the results are effective or not. This prevents advertisers from wasting their budget. The higher the Google Quality Score, the lower your ad spend per click will be.
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5 Tips to Increase Google Quality Score on Your Website
What can you do? When you want to get a high Google Quality Score, XXX (website name) has a trip to tell you.
Ad Relevant
It is to make the ad relevant to the content used, or simply put, you have to make your keywords as relevant as possible to the ad. You should include keywords in the ad text as much as possible, but don’t try to cram in too many words and make it look unnatural when reading. Because the ad must be interesting and clickable so that people want to click, read, and focus on the website page for a long time.
Landing Page
Interesting is improving the content on the website, graphics to attract readers, as well as arranging the design of the content to fit the computer screen or mobile screen when opening and reading the website. And the important thing you should do is to put text content into the website along with inserting keywords used for advertising into the content as well.
Tip: Landing Page for Google Ads should use a page that provides detailed product/service information that customers are looking for.
For friends who are interested in Google Ads and Facebook Ads services, you can see more details here.
User Experience
Another thing that is indispensable is the experience of using the website, the speed of the website such as Page Speed or Responsive websites, which also help increase Google Quality Score.
Click Through Rate (CTR)
It is the click-through rate that occurs when an ad is displayed on a website page. The more people click on our ad, the higher our CTR will be, and the higher the CTR, the higher the Google Quality Score will be.
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Make Ad Extensions often
It is a way to help increase the click-through rate of ads by making the website more interesting and helping readers focus on the web page for longer. Ad Extensions can be done in many ways, such as using Site Links, adding Callout Extensions by highlighting text to make it more interesting, and adding Call Extensions, which are buttons to call stores on the website, to increase the click-through rate on the web page.
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