Have you ever wondered why when you go to a job application website or apply for a job at a large company, you will find information stored on a website called “Linkedin”, which at first glance may seem like a general community networking website. And you may wonder why “Linkedin” is a popular website where people often put their personal information and work history. Today we have the answer, along with the highlights of Linkedin that, if you know about it, you will definitely want to use it.
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What is Linkedin? What is its purpose?
LinkedIn is a social media platform that is designed specifically for businesses, especially the use of Linkedin Jobs, such as posting announcements to find people to work in an organization. Or vice versa, you can use Linkedin to find jobs as well, because applicants can use interesting work histories to create profiles, in order to open opportunities for large companies that may be looking for people with the same qualifications as you to be able to find you and contact you.
How LinkedIn Benefits Job Seekers and Businesses
On the surface, many people may think that LinkedIn is only suitable for those who are looking for a job because job seekers must do everything to make their career history and skills visible to big companies. But in fact, this theory is only half-right. Because the nature of job searching for the new generation has changed. Because the new generation does not wait for the company to choose them. But they have the right to choose the company as well. If the company has little or no business information, it affects the stability and becomes the last choice.
True, from the company’s perspective, they may think that if there is just one employee who is not interested in them, why should they care? Because there are many other people who are interested, but try looking at it from the other side. If you have more options to choose from, and also increase the chance of getting employees with outstanding skills to choose from, then the company itself that has complete information on LinkedIn itself is also an opportunity for the company to attract people with valuable skills to join the company as well.
So, in the question of who is LinkedIn suitable for? The answer is that it is suitable for businesses and employees who are looking for growth and advancement. They can use LinkedIn to open up opportunities for themselves to their full potential as well.
The Pros and Cons of LinkedIn That Matter
Linkedin’s pros and cons can be divided into 2 types, 2 perspectives as follows:
Using Linkedin to find a job from the perspective of a general employee / job seeker
- It helps you to study more information about the work you are interested in.
- It is a platform that allows you to easily record your past work history and skills. It is easy to use and always online.
- Helps increase opportunities for career advancement
- Make it easier to increase connections in your career.
- Can be used as an online resume, making it convenient for applying for jobs.
From a business/company/entrepreneur perspective
- Helps increase credibility for the company
- It helps you to easily find candidates and their desired skills.
- It helps to select people to work in a way that is precise and meets the company’s needs.
LinkedIn Disadvantages
- The account profile will be accessible online and if someone views it, they will immediately know who has visited it.
- Some features require an additional fee to activate.
- There are not many different career paths compared to general job search websites because Linkedin tends to search for jobs in careers that require highly specialized skills, such as careers related to third languages such as English, Chinese, Japanese, French, etc.
LinkedIn Sign Up How to Use
To start using it, you need to sign up first. LinkedIn is divided into regular account users (free) and Linkedin Premium (with a fee). Linkedin Premium unlocks more functions than the free version. You can sign up for Linkedin at linkedin.com.
How to apply for Linkedin as a company
For companies that want to create a page to post details about their company on Linkedin, you can do so by following these steps:
- Click the “9 dots” icon in the top right corner of your LinkedIn homepage.
- Select the “Create a Company Page” menu, then the system will take you to select the page type:
- company
- Showcase Page
- Academic institution
- Select the type and fill in all the details.
- Verify your rights on behalf of your company or educational institution
- Click Confirm to create the page. It can be used immediately.
LinkedIn Costs
Linkedin is free to use, unless users subscribe to Linkedin Premium to unlock additional features. The cost is divided into 4 prices as follows:
- Premium Career costs $29.99 per month, or approximately 990 Thai baht.
- Premium Business costs $59.99 per month, or approximately 1,990 Thai baht.
- Sales Navigator Pro costs $79.99 per month, or approximately 2,645 Thai baht.
- Recruiter Lite (Hiring) costs $119.95 per month, or approximately 3,960 Thai baht.
What is the difference between Linkedin Premium and Linkedin Basic?
In fact, using Linkedin services does not require users to use the paid version only. However, unlocking Linkedin Premium will add some different features as follows:
Linkedin Basic
- Users can search and connect with colleagues and acquaintances.
- Can ask for and give advice
- You can search and view the profiles of other LinkedIn users.
- You can receive unlimited InMail messages.
- Up to 3 searches can be saved and users can receive weekly notifications about these searches.
(Linkedin Basic is mostly suitable for general users or employees.)
Linkedin Premium
- Users can see a list of all profile viewers in the past 90 days.
- You can view audience insights.
- There is a feature that helps summarize insights into your visitors, showing the percentage of visitor increase or decrease on a weekly basis.
(Linkedin Premium is more suitable for business groups and HR professionals)
How to use LinkedIn
After signing up, users can create a LinkedIn profile to post their work history . The main features of Linkedin are divided into the following sections:
Home
It looks like the platform’s homepage feed, where what appears on the feed is information that a search engine might show you if it deems relevant to you, or information about jobs, job skills, or employers that you follow.
Profile
This section is similar to the profile page of a general online platform that shows personal information such as name, picture, address, education history, work history, work skills, Resume or CV, which other users can open and view. If you want to enter information to use in applying for a job, it is recommended to enter as many details as possible and do not choose a color tone that is too flashy because it will be difficult to read.
Search bar
This is a feature that focuses on the main usage, which is to search for various activities that occur on Linkedin, such as work groups, company details, job postings, job positions, related job network posts, etc. In this section, searchers can search for information directly or use special filtering search terms for more specific and relevant results.
My Network
It is information that shows the people you have added Connections to. If you think of it simply, it is similar to the All Friends menu on Facebook. You can use this feature to find friends, acquaintances, or people from the same school to connect with.
Jobs
It is a feature area for posting to find people, find jobs. This feature will filter job details for users to search for open jobs that match their skills. And will recommend jobs that are likely to match your skills. You can go in and decide whether to apply or not?
Messaging
It is a private conversation feature (Inbox) for those who want to know more details about the job position or want to submit a CV directly to HR. In addition to being able to chat online, this feature can also attach various files such as CV files and images.
Notifications
It is an automatic notification system so that you can quickly receive news, messages and other contacts related to the job. In addition to notifying those who have contacted you, it can also notify activities that you may be interested in to recommend more.
How to apply for a job via Linkedin
For users, if you find a job position that matches your needs and skills, you can apply immediately. In that post, at the top of the post, you will find a button that says “Easy application / Apply now”. When you press it, the system will take you to a page to fill in additional details. Fill in the information that the company requires, check the information and press confirm. The application will be sent to the HR of the company that is hiring immediately. In the case of errors in the information sent or if you need to edit additional information, it cannot be edited. But you can contact the HR of that company directly via e-mail.
So is LinkedIn good?
For the use of the Linkedin platform, it is considered an alternative for those who want to find a job or want to look for advancement in a new career path that can meet the needs of both employees and companies because both parties can see the overall details of the job, increasing the chances of making a decision.
The features on the platform are also easy to use, can be used on both desktop and mobile devices, and are very convenient when compared to general job search websites where you have to submit a lot of documents when applying for a job and have to switch platforms when submitting documents. But on Linkedin, all the steps are condensed to be able to send with just one click, plus you can talk to the company directly online, no need to wait.
In addition, from the user’s perspective, if your skills are already in demand and interesting, you may not have to submit an application yourself, but may be contacted directly by the company to make an offer immediately. Therefore, it is considered an interesting platform suitable for a variety of uses and also meets the needs of the new generation. For anyone who does not yet have a profile on the Linkedin platform, it is recommended that you hurry up and apply.
