TikTok pixel is a tool for marketers in the present era that should be known and put to good use. It is well known that TikTok is a very popular platform today. In addition to being a center for users and content creators, there are also people who do online business. What role does this tool play in online trading on TikTok? And in 2024, what are the principles of use that have changed? Let’s take a look together.
What is Tiktok Pixel?
Tiktok Pixel is a tool that can collect behavior, track and identify the interests of our customers more accurately. We can use the activities (Events) that occur on our website to create target groups where we want to shoot Tiktok ads or do Retarget Ads with target groups. Anyone who has used Facebook Pixel before will feel that they are similar.
This type of Tiktok tool is also considered digital marketing in the form of a code set. It functions as a device for tracking sales of products and Tiktok advertisements on the TikTok platform and can be a unit for tracking customer behavior and target groups that tend to have similar interests to the user’s online store, such as search terms related to the store, tracking the amount of traffic that goes into the Tiktok sale page, etc.
How is Tiktok Pixel useful for online marketing?
As mentioned earlier, in addition to the Tiktok Pixel code, it functions as a device for tracking sales and advertising products on the platform. It can also be a unit for tracking customer behavior and target group data. That is why managing marketing data on this feature is important for brands or stores. It can also help create conversions.
The TikTok Pixel is a piece of code that you can place on your website that allows advertisers to share website visitor activity to TikTok via browser. If you’re looking for a solution that lets you plan and create pre-built activities and is easy to set up, a pixel may be right for your website.
Tiktok Pixel usage and installation
For the most part, the Tiktok Pixel is mainly used for organizing activities or events of the brand. This is because it is in line with its ability to store and analyze customer data and target groups that have similar interests to the user’s online store to come back and do Retarget. That is why Pixel is a suitable tool for marketers to do Marketing on this platform.
There are several ways to set up our web events, such as using the Event Builder, custom code, or both. We offer the flexibility to change how we set up our branded events at any time.
Activity Builder:
Create events using our platform by setting up click rules or URL rules to track visitor actions on your website.
Custom code:
Create events by coding them into your website. This option gives you maximum flexibility in setting up event rules and lets you append parameters to your events.
What is tiktok pixel id?
As mentioned above, Tiktok Pixel is a digital marketing in the form of a code set and can organize brand events to attract customers. This Pixel ID is part of creating a code set for various events or products of the brand. Each of them will have a different ID. Or if we want to understand it simply, it is like an ID number for each activity of the brand.
What are the steps to install TikTok Pixel?
You can easily follow these 8 steps:
1. Go to the Tiktok website.
Types of online business https://ads.tiktok.com and create a business account on Tiktok to register. In the case that the user already has a Tiktok account, they can use the existing account to log in.
2. Send a confirmation code to the registered email address.
When registration is complete, the TikTok system will send a verification code to the registered original email. The user logs in to that email to get the secret code to enter to verify their identity on the Tiktok website later. When the code is confirmed successfully, press the accept symbol and press register as the final step in registering a TikTok account for business.
3. Tiktok Business
Once the registration process is complete , the Tiktok system will take the user to the main website tiktok for business, which will have a 2-step form.
- Promotional links if your store has multiple sale pages on multiple websites, including Facebook sale pages.
- Other platforms can fill in all billing information. For users, use the TikTok advertising system to link payments via account or credit card, both manual and automatic.
4. Create a Tiktok pixel
When you return to the home page, click Activities in the content category at the top left corner to enter the Tiktok pixel creation and select Create Website pixel.
5. Select Create pixel.
When you enter the Website pixel page, select Create pixel and name your own pixel. Then select the pixel type as Manually install code to install the code on your own website and press Next to enter the next process.
6. Click Create in the next step.
Select Standard mode and press Create in the next step.
7. Ready-made pixel code
Then the TikTok pixel system will show you a ready-made set of Pixel code data to install on your online sales website on every platform.
8. URL Events or Click Events
The last page will be on the Create Event page to select URL Events or Click Events. Save as the final TikTok Pixel installation step.
M Creation recommends
In addition to articles, our M Creation also provides TikTok , Google Ads , and Linkedin Ads services for those interested in using our services.
Basic setup
1. Go to TikTok For Business, click the link to log in http://bit.ly/39f345a
2. Click “Assets” then click “Event” then go to Website Pixel click “Manage”.
3. Press “Create Pixel”.
4. Name the desired Pixel, then click “Manually pixel code” and click “Next”.
5. Click “Complete & Set Rules”.
6. Click “E-Commerce Event” then press “Next”.
7. Name the desired event (if any) and change to Thai Baht if you want to enter the value of the event. Once you have set the value, click “Next”.
8. Enter the URL of that Sale Page, then you can add the events you want to track and click “Complete”.
9. Copy Pixel ID
10. Go to “Store Page”, go to “Edit Store” and paste it into “> Tag >” of TikTok Pixel ID.
What is Tiktok pixel helper? Why is it necessary to use Pixel?
TikTok Pixel helper is a Chrome extension that can help you check and fix problems with your pixel installation by detecting errors and providing suggestions for fixes for your website.
With TikTok Pixel helper, you can troubleshoot your pixel installation more deeply with detailed analytics at the pixel level, activity, and sometimes parameters for troubleshooting. Quickly resolve common issues with direct access to guides that provide relevant advice.
However, for the Tiktok pixel update, nothing has changed much. And it still maintains its stability in tracking sales and customer behavior well. But even so, marketers should not neglect to follow the updates of this device all the time. Because if we use it effectively, we will be able to get the results we expect.
