Although many people are used to shooting ads on Facebook, those who have been doing E-commerce for a long time will know that Google Ads is just as effective and can help you make money. Google Ads is a valuable tool for those doing business in the digital age.
Google Ads, formerly known as Google AdWords or AdWords, is Google’s advertising platform. For example, every time we search for information on Google Search and see various advertisements at the top of the website, that’s Google Ads. However, Google Ads advertising is quite different from Facebook or other social media. Therefore, before we start advertising on Google Ads, it would be best to study and understand it first.
Here are some basic things you should know before getting started with Google Ads:
Why do you have to go all out with advertising on Google Ads or Google AdWords (AdWords)? The answer is simple: nowadays, whenever someone wants to search for information, they usually go to Google Search. Therefore, the chances that the target group will find us are very high if we advertise on Google Ads in the right way.
Google Ads vs SEO If anyone has heard of online marketing, they might have seen SEO. There are many advantages of SEO, but when compared to advertising on Google Ads, Google Ads is much better in terms of time. Because it is a paid advertisement, it can bring our website to the first page of search results almost immediately.
Google Ads Vs Facebook Ads If you are a Facebook user, you will say that advertising on Facebook has a high chance of selling. But if you advertise on Google, will you get the same return? In fact, we should focus on the purpose of using the ad.
Basically, advertising on Google Ads is advertising for a target group that knows what they want. Business owners do not have to try to create awareness to promote their brand much. For example, if a customer thinks of a grilling restaurant in Thonburi, what most people can do to find information is to open a Google search for grilling restaurants in Thonburi. Just like that, they will find information about many grilling restaurants to choose from. And if that restaurant uses Google Ads, people will see the information displayed at the top, making it very likely to be chosen.
Want to know whether your business is better suited for Facebook or Google Ads? Click here.
Google Ads advertising platform is Pay per click (PPc). Simply put, if someone clicks on your ad, you will pay for Google Ads advertising. Google Ads advertising helps drive relevant traffic to your Landing Page. However, we need to make PPC valuable and effective. So, let’s take a look at the key metrics to make Google Ads effective.
- Click-through rate: Clicks determine the Quality Score we have for Google Ads , which tells you whether your ads are attracting potential customers by measuring how often people click on your ads. So if your ads are getting very low click-through rates, it’s a good idea to remove or fix them as soon as possible.
- Conversion rate: This is a result of looking at how many times people click on an ad and how many conversions it results in. This is information for us to compare the value and results of that ad.
- Keyword Usage: You should regularly check your keywords to make sure you are using the right ones.
Reference articles
https://adespresso.com/blog/facebook-ads-vs-google-ads
https://www.crazyegg.com/blog/facebook-ads-vs-google-adwords/
https://instapage.com/blog/why-use-google-ads
Follow great stories about online marketing at Click
For friends who are interested in Google Ads and Facebook Ads services, you can see more details here.
