Update SEO techniques in 2022 to rank on Google pages.

Although SEO (Search Engine Optimization) can save on marketing budget and reach customers more easily than other online marketing methods, the difficulty of SEO is that Google’s algorithm system changes frequently every year, which means that your business website may not be ranked permanently on Google.

The key to SEO is to keep updating Google’s algorithm and adjusting your website regularly. For those who are looking for SEO techniques in 2022, we have compiled them for you to see.

To help you better understand SEO principles in 2022, choose a topic that interests you here.

• Understand how to measure website performance
• Improve Google Passage Ranking
• Focus on making snippets
• Choose words that are close to Long Term Keywords on your website.
• Keep updating your website with new articles.
• Edit old articles on the website
• Focus on User Experience

1. Understand how to measure website performance

Many people already understand how to measure SEO performance on a website. However, last year, Google’s algorithm system added new criteria for measuring performance on a website, which helps improve the website visitor’s experience for the target group. The new matrix that Google added is as follows:

• Largest Contentful Paint (LCP) – Used to measure Page Speed by measuring how quickly a web page appears on the screen and the base LCP is around 2.5 seconds or faster.
• First Input Delay (FID) – Measures page responsiveness by measuring how long a web page takes to respond to a click. A basic FID is less than 100 ms.
• Cumulative Layout Shift (CLS) – Measures Visual Stability by measuring how jerky a website is and the size of the elements it shifts. The baseline CLS is less than 1.

You can also measure your Page Speed here.

• Google Search Console
• PageSpeed Insights
• Lighthouse
• Chrome DevTools
• Chrome UX Report
• Web Vitals Extension

2. Adjust Google Passage Ranking

By adjusting the search ranking on Google to be more specific, Google can display search results landing on social media pages such as Facebook, Twitter or personal blogs. And putting targeted search terms into various social media channels will help your business’s social media to be ranked higher on Google in another way. Read more details about Google Passage Ranking, click.

3. Focus on making Snippets

Snippets are search results displayed on Google. The web page is displayed as a text box that describes the search term in a short form. Snippets can also display both text and images, making it easier for users on Google to click and continue reading on the website. The technique for creating a snippet is as follows:

• Include Long Term Keywords in Business Website Articles
• Include FAQs on your business website page.
• Format your website content to appeal to Google.

4. Choose words that are similar to Long Term Keywords on your website.

Every time when searching for information from a target keyword, Google’s website will display words that are close to the Long Term Keywords and website pages that contain similar words that were searched for to help make searching for information easier and more specific. This method is useful for doing SEO in cases where competitors’ target words are in large quantities. If choosing to use both Long Term Keywords and words that are close to the Long Term Keywords, it will be easier for business websites to rank on Google.

5. Regularly update new articles on the website.

Always update the articles on your website to be fresh. This will help your website rank on Google faster. You should focus on keywords in Page Titles, Content Headers, Subheads and put keywords in images that match the target search group. In addition, new content has a chance to appear on Google pages and people want to click to read more than old content.

6. Edit old articles on the website.

If the article on your old website is no longer ranked in Google for relevant terms, the solution is to try to revise the old article to include keywords that are more relevant to Google’s AI system. Revising the old article and adding a link to the new article will help make the website more credible and easier to rank.

7. Focus on User Experience

For the 2022 trend, there will be more focus on User Experience, focusing on keeping customers on your business website for as long as possible and making people spend more time on the web page. The principles for measuring User Experience of a website are as follows:

• Mobile Friendliness – Is the web design user-friendly?
• Navigation – Is it easy and convenient to find your business website pages?
• Page Speed – The speed at which a web page can be downloaded.
• Interactivity – A feature that makes people stay on your website longer.
• Content Quality – Quality content and linking to content

The technique for doing SEO in 2022 is to create higher quality content that meets Google’s AI system to be able to search and the content that matches the persona of the target group more.

If you are one of those who are looking for an SEO company to increase website traffic, create a new customer base, and improve the quality of your business website so that it is ranked in Google Search, consult us here.