An easy-to-understand summary of Facebook Pixel for beginners, including instructions on how to install it.

If we talk about the term “Facebook Pixel”, many new online marketers may not be familiar with it. What is it that we are talking about? But if we talk about the term “Remarketing” to attract old customers or customers who have seen and are interested in our products and services to come back to us for consideration again, they will definitely say “Oh!”. Facebook Pixel has a similar concept. Today, we will talk about the Facebook Pixel tool for new marketers. It is easy to understand. After reading, you can do it yourself like a pro.

What is Facebook Pixel?

From the above, we can see that if we were to speak simply, Facebook Pixel is one of the tools used to create campaigns to attract old customers who may have bought products and used our services or may have just visited our products to come back and visit our products again. It is a form of Remarketing that is popularly used in online marketing. Using Facebook Pixel will help you reach your target customers more. And when you find more people who are likely to become customers, it will increase the chances of them clicking to order products/services on the Facebook marketplace page.

How to use Facebook Pixel?

• It helps track the behavior of the target group, enabling better marketing planning.
• The tool can help you select the most relevant audience and those who are most likely to be your customers.
• It can help create campaigns that better meet the needs of the target group.
• Suitable for Lookalike Audiences and A/B Testing campaigns to showcase products and services well.
• You can accurately track conversions on your website with accurate reporting.
• It helps save on advertising costs because you can use the target audience data from Facebook Pixel to create more ads. This method often helps increase sales for businesses more than general ads that require you to think of your own target audience and create them all from scratch.

What is Facebook Pixel Code?

It is a tool used to track target groups of people who have visited the website. Then, this tool will collect data and track user behavior to see which pages on the website they clicked to view. The data collection will be based on 3 main channels:

• Target group that visits the website (Page Views)
• Target group that presses to add products/services to the shopping cart (Add to Cart)
• Old target groups who have already purchased products/services from the website (Purchase)

How to create a Facebook Pixel

To start using the Facebook Pixel tool, users must first create a Pixel because this tool is not set as a basic tool. If you do not create it first, you will not be able to use it. There are 2 main popular methods: creating through the Ads manager tool and creating through the Business Manager tool. Both methods have different steps as follows:

1. Facebook Pixel is installed through the Ads Manager tool.

For this method, it is suitable for use in creating general campaigns. First, users go to the Ads Manager menu in the upper left corner, select the All Tools menu, select the “Pixels” menu, and press the “Create a Pixel” button. After pressing Create, the system will ask you to name the new Pixel. You can name it whatever you want, but it is recommended that you set it as a campaign name with the campaign starting today, which will help you remember it more easily.

2. Facebook Pixel installed via Business Manager tool.

This method is suitable for users who need to manage multiple websites. Users must go to https://business.facebook.com/, select the Add menu in the upper left corner, then name the desired Pixel followed by the website URL to avoid confusion, such as Pixel’s Example.com, and then press Continue.

How to install Facebook Pixel

When users have created a pixel for their campaign, the next step is to install Facebook Pixel. The installation method is mainly divided into 2 methods as well:

1. How to install via Ads Manager tool

• Click on the Ads Manager tool, go to the “Pixel Page” menu page, look for the “Finish Setting Up Pixel” command. Once you find it, click on Set Up Pixel, then click on the “Install Manually” command.
• When you press this command, the user will find the command code. Press Copy only the code in menu 2 and 4.
• Take the copied code and paste it into the Header of the website page where you want the behavior of people who visit that page.

2. How to install code via Shopify Stores

For those who don’t know what Shopify is, let me give you a brief explanation so you can understand it briefly as follows: Shopify means a new platform that was created to meet the needs of those who are interested in creating an online store or a ready-made E-Commerce website. It is suitable for new users who do not have any knowledge about website development or programming directly, but can create it themselves. The installation of Pixel is only suitable for those who have a Shopify Store account. The steps are as follows:

• Click on Facebook Ads and search for the Pixel Page ID. Once you find the Pixel Page, click Copy.
• Go to the Shopify Store menu page, select the “Preferences” menu, then select the “Sales Channels” option on the menu page.
• Find the menu name “Facebook Pixel” and then paste the copied ID into it and you’re done.

What is Facebook Pixel Helper? What are its benefits?

For anyone wondering how to check if Facebook Pixel is working after installing it or if your competitors are using this tool, you can check by using Facebook Pixel Helper. This tool is specifically used to check the Facebook Pixel Code, to see what is installed on this web page, what is being used, and what code is being installed.

 

Benefits of Facebook Pixel Helper

• Can detect previously installed Facebook Pixel Code whether it is working or not? What are the errors? Is there any problem with the code? To support quick fixes
• You can check the events of your competitors’ websites.

How to install Facebook Pixel Helper

Facebook Pixel Helper is easy to install, just go to your Browser: Google Chrome (at https://chrome.google.com/webstore/category/extensions), search for “Facebook Pixel Helper” and download the Extension. Once installed, the tool will appear in the top right corner of Chrome.

FAQ Frequently Asked Questions about Facebook Pixel