Facebook Ad Library is another feature that many people are very familiar with. But many people may not have known about it and have never used it before. I must say that this feature is very necessary and very useful for marketers and advertisers. Because in addition to creating transparency for the page, you can also see the advertising principles of competitors with similar businesses. So in this article, we will get to know this Facebook feature and see what has been updated in 2022. Let’s see together.
What is Ad Library and why is it important?
Facebook has opened the Ad Library page as a separate page to make it easier for us to see which pages are boosting which posts. To use it, just type the name of the page we want to see, then the system will show which ads are running. But in addition to using it to see transparency, don’t forget that another thing we get with this feature is that we can use it to view the ads of pages in the group.
We can use the same content to see which brands the pages we are interested in are accepting advertisements or Advertorials from (which usually have a budget for boosting posts anyway), so we can analyze various strategies or plan for advertising on our pages.
What is Facebook’s Ad Library?
The Facebook Ads Library is a searchable database of ads about different topics currently running on Facebook. You can use the Ads Library to get information about the ads you’ve viewed, as well as additional information about those ads, such as who funded them, the range of dollars spent, and the reach of your ads across multiple demographics.
facebook ad library is…
Facebook Library Ads is another tool that will help with marketing. The way it works is to gather all the databases that are working on Facebook to compare and find ways to create new ads. This feature has been developed to create transparency in use, and advertisers can use this tool to their advantage by looking at competitors’ businesses or similar businesses to find new inspiration for advertising.
What are the benefits of Facebook Library?
Although it may seem like a feature that is only used for advertising, it is very useful and can be used in this regard. Its benefits include:
Choose the time period to track ads.
This tool does not require checking your competitors’ ads every day. You can check them during two periods: the beginning of the month and during special holidays. There will be new ads from other businesses. Therefore, you can set up tracking in advance without checking them often.
Follow and find advertising inspiration from competitor pages.
Many times when your mind starts to feel stuck, checking out product pages and marketplaces that offer similar services to yours can be another way to find inspiration. This tool will help you study the advertising styles of your competitors so that you can apply them to your own ads, but it will only show you examples of their work and you won’t be able to see the engagement on those posts.
You can search for advertisements you’ve seen before but can’t remember.
Many people may have experienced the problem of scrolling and finding closed ads on Facebook. You may have come across an ad that you are interested in or a smart promotion that you can apply to your business, but you did not save or make a copy of that ad. Therefore, this feature will help you find ads easily.
M Creation recommends
In addition to articles, our M Creation also offers Facebook Ads and Google Ads for those interested in using our services.
facebook ads size 2022, which Ads size is the best?
In order to advertise and promote a page, shooting Facebook ads also requires an appropriate image size. In fact, all sizes of images that we have described can be used to shoot Facebook ads. It depends on the design, composition, and text in the image to be beautiful and attractive.
But in the case of shooting ads for content that is in the form of an album, it should be designed as an Ad Carousel or shooting ads as an album would be the best because it will make the display of the album image when shooting the ad, displaying the results clearly, seeing every image more easily. The size of Facebook images for Ad Carousel ads is recommended to be 1:1 which is the most suitable.
How to use Facebook Library
It is divided into 2 channels of use as follows:
1. Use via computer
- Go to the Facebook page you want to view the ad for.
- Find the Page Transparency section, click See More.
- In the Ads From This Page box, click Go to Ad Library.
2. Use via mobile phone
- Open the Facebook app and go to the page you want to advertise.
- In the Page Transparency section, click See All.
- Scroll down and click Go to Ad Library.
How to view competitor facebook ads
It can be divided into 2 main methods as follows:
View directly on the Facebook page
This method is more convenient because when we see an advertisement or a page that appears, we can go to that page and immediately select to view the page’s advertisement. The steps are:
- Find the page we want on the left and select the page we want.
- Scroll down from the page and you will see “Page Transparency”. Click to see all.
- Scroll down and you will see the words “Go to Ad Library”, click on it once.
- Select the “All Ads” button, some pages may have multiple regions and countries, otherwise we have to select the filter to All.
- Once we have completed the steps, we can now search for each competitor’s content.
View via Facebook Ads Library link
By going to the link www.facebook.com/ads/library to search for the names of the pages we want to view.
However, Ad Library is a tool that allows you to check ads on the platform for more transparency. Advertisers can use this tool to their advantage by looking at competitors’ or similar businesses for new inspiration for their ads. If you can make a list of the pages you follow and go through them regularly, you can always come up with new ideas for your ads and learn about your competitors’ movements. However, your competitors can also view your Page.
