How to make TikTok ads? Questions in the era of social media boom. Of course, no one doesn’t know the application “TikTok” for sure. With the highlight of the app that focuses on creating creative content, emphasizing the creation of video content which is a short video, easy to watch, easy to access, it has become a charm that makes this platform grow rapidly, creating a lot of creativity and sharing videos online.
As a marketer, this channel is definitely a channel that cannot be overlooked. Because TikTok can help you reach your target audience more easily, both through organic access and using TikTok Ads or TikTok advertising accounts to create campaigns that are suitable for your target audience, helping to increase value, create awareness and reach your brand as well. Today we will talk about creating TikTok Ads , teaching you how to shoot TikTok ads and TikTok business accounts, what it is and how it is useful.
Get to know TikTok Ads: What are they? How do TikTok ads work?
TikTok Ads or TikTok Business Account is an account creation for purchasing ads on the TikTok application to advertise on your content or videos directly to the target audience who mainly use TikTok for various marketing purposes.
such as
- Want to create awareness (Awareness) so that the target group feels and is familiar with the brand.
- Increase the visibility of your content or marketing strategy (Reach)
- Creating a proposal for consideration of brand strengths presented to consumers (Consideration)
- Increase traffic
- Increase downloads (App Installs)
- Increase video views
- Need a catalyst to accelerate conversions
M Creation recommends
In addition to articles, our M Creation also provides TikTok Ads , Google Ads , and Linkedin Ads services for those interested in using our services.
Why is using Tiktok better for marketing?
In today’s marketing, the new generation tends to pay more attention to video content than visual content because watching short, concise videos will help you understand the product more easily. Tiktok is a platform with the most suitable features for communicating with the new generation! In addition, Tiktok’s algorithm has been developed to collect data and predict the preferences of users in that group, such as what they like and what they don’t like, and will pull the content that users like to show on the feed continuously. If we create content that can send the key message or main message that the brand wants to communicate with customers and the target group is interested, it will help the brand produce content that meets the needs of the target group and can easily turn them into consumers of the brand. TikTok Ads uses this principle to shoot ads to find customers, but it is shooting our content directly into the feed of the group that is expected to be our direct target. This increases the chances of seeing products and services and increases the chances of turning users into our consumers.
What are the types of TikTok ads?
TikTokk Ads are usually divided according to the size of the business as follows:
Tiktok Ads for SMEs
This is considered a new advertising channel for TikTok Ads that has been developed specifically for SMEs. The advertising space usage format for TikTokk Ads for SMEs is In-feed ads. The display method of this type of ad is that the brand’s content or video will be inserted into the Feed section that is normally displayed. That is, if users are watching a video feed and keep scrolling, they will see your ad inserted. This is a natural display and has received quite a good response because users do not feel that they are being forced to watch an ad. And if the content is good and liked, it can increase the number of followers.
TikTok Ads for Brands
This channel is an advertising management that is suitable only for big brands. It focuses on creating campaigns with the main objective of creating Brand Awareness and increasing access to a large number of target groups. However, the cost is very high. The more you want to reach, the more you have to pay for advertising. The cost of this type of advertising can range from tens of thousands to millions.
How can you create a TikTok advertising account?
Before you can advertise with TikTok ads, your brand needs to have a TikTok ads manager to manage your ads. If you don’t have one, you can sign up for a TikTok ads account here.>> https://shorturl.asia/lmnCY
Or apply via TikTok for business here.>> https://shorturl.asia/hMJ8N
When you click on it, you will see the following menu. Fill in the information as specified by the system and click “Sign Up.”
Enter basic information about your business, such as:
- Country/Region: Enter the country where your business is located.
- Time Zone: Select the time zone where your business is located.
- Yes, business name. If the system checks and finds that the “Business Name” of your account does not match the real name of the business, it will not pass the account verification step.
- Select the currency used for billing.
You will be taken to the “Dashboard” page, then go to the “Account Info” menu to set up additional account settings.
Fill in all business information fields.
Enter payment details. The account creator can choose to use credit card, debit card, Net Banking, BHIM UPI or Paytm for the payment details.
After filling in all the information, press “Submit” to send the account information. Wait for the system to verify the account for at least 24 hours, sometimes more. After the system approves, it is considered complete.
How to use TikTok for Business
The steps to start using TikTok ads manager are similar to the Facebook Business “Dashboard” page. If you are an experienced user, you will be able to understand the functions easily. However, if you are a beginner who is learning to learn about it, you may feel “confused” about which channels do what. Let’s briefly explain it as follows:
- Dashboard is the home page where you can check the results of all Ads campaigns that are currently running and how they are performing.
- Campaign is a tool to create and manage your ad account, how many ads you have, which campaigns you have, how much budget you have, and you can control the opening and closing of ads from here.
- The Library is a section that helps manage ads that will increase convenience, such as coding Pixels to install on websites, creating simple Creatives, or even creating Custom Audiences and Lookalike Audiences can also be done here.
- Reporting Collects a summary of all advertising results each day and each month to collect the total and measure the effectiveness of your ads in the past period.
In conclusion, TikTok Ads was created to help marketers like us use and control our advertising accounts more easily. It is useful for reaching target groups continuously, helping to reach the desired customers appropriately and efficiently. It is easy to use, not complicated, but for beginners, it may take a little more time to understand the tools and additional features. But rest assured that if you try to study and use it, you will definitely feel that it is worth it.
