TikTok Ad Manager has gained more attention because TikTok is a very popular platform. Most of the content is presented through short video clips, but it can create new trends and trends. Therefore, it has become a channel that many brands choose to use to increase the number of followers, connect with the target group to turn them into consumers. For brands, contacting the target group can be done by creating interesting, fun content that attracts the attention of the target group. Accessing this content can be done using the Organnic method or letting the target group see the content themselves and follow it themselves. But this method may take a long time. But if you want speed or want to reach a large number of target groups, we recommend using TikTok ads or TikTok business accounts that are controlled through the TikTok Ad Manager for buying ads on the application on the TikTok platform. Today, we have good information about the TikTok Ad Manager mentioned above for you to listen to.
What is TikTok Ads Manager?
Ads Manager (TikTok for business) is your one-stop assistant that will help you display ads on TikTok effectively, whether it’s creating ads, managing when and where to publish ads, including tracking the performance of your campaigns against the marketing goals you set. Using the TikTok Ads Manager will help you create awareness, increase reach, and encourage followers and convert them into conversions. The percentage of success of using TikTok ads, the Official itself has specified the success rate as follows…
- 52% of TikTok users say they discovered new products through ads on TikTok.
- 61% of TikTok users feel that TikTok ads are more prominent compared to other leading social and video platforms
- 88% of TikTok users enjoy discovering new content while using the app.
Highlights of TikTok for Business
- It allows your brand or business to reach a large target audience base, as TikTok currently has over 600 million users from around the world who use it, and has a wide age range from 16 to 70 years old.
- Able to define target groups accurately
- It can definitely create marketing results.
- It takes a short time to shoot ads.
- You can define your marketing objectives and choose your budget.
- Deliver automated marketing reports
What businesses are suitable for using TikTok ads or TikTok for Business?
In fact, TikTok ads can be used and suitable for all businesses, whether you are a small or large business. However, the businesses that are particularly outstanding in using TikTok ads are as follows:
- Cosmetics business
- Clothing and apparel business
- Accessories business
- Online marketplace business
- Food business, restaurants
- Body care product business such as skincare and dietary supplements
How to create a TikTok business account
To start advertising with TikTok Ads Manager, users can get started by creating a TikTok Business Account at https://shorturl.asia/hMJ8N.
What are some of the standout tools on TikTok For Business?
TikTok For Business provides marketing tools to help brands and businesses market effectively on TikTok and also provides more options for brands to choose from, as follows:
Tactical Campaign Solution
It is a useful tool that is suitable for launching new products to create awareness for the target group to know what the products and services are about.
Performance Campaign Solution
A tool specifically designed to help boost sales through your brand’s ordering channels such as e-Marketplace, Website and Mobile Application by using Display Card and Gift Code Card. This method will help your target audience see your business’s products or services, and can immediately change to view and order.
Engagement Campaign Solution
It is a tool used to create access to the target group to build credibility for your brand or business. It is suitable for businesses that want to build a brand to create trust, build credibility for brand accounts. This function can choose to use Boosted TikTok or use content from influencers to attract interest and create followers.
What is Boosted TikTok?
It is the creation of a campaign for running ads using content from other Tiktok channels. This method is quite suitable for businesses that use the influencer marketing strategy because the brand can use the content of the hired influencers to manage ads. The process can be done by enabling Ads authorization first. The activation method is:
- Go to Me, Setting and Privacy menu page.
- Open the “privacy and safety” menu.
- Click on the “Ads authorization” command.
After activation, you can share videos to use for advertising as follows:
- Go to the video you want, press the 3 dots icon, select the “Share to” command.
- Click Ad settings, then click to enable the command “Allow advertiser to promote this video” and click to confirm.
- Go to Generation code and press Copy Code.
- Click the Asset menu and find the Creative command.
- Click Apply for Authorization and enter the received code into the command box, then click Search.
Once you have completed the steps, go to the Using existing post menu and press Select posts from library to continue creating a campaign. This will allow the video ad to be displayed on both the Salepage and Profile.
What is the difference between a personal account and a business account?
The differences between a business account and a personal account are as follows:
Personal Tiktok account
Refers to accounts used for personal use on TikTok. Most of these types of accounts are default accounts for general users, which users can use for casual viewing or creating engaging content, making it public, turning articles into influencers, and including content creators and general public figures.
Tiktok Accounts for Business
It is a public profile account used for advertising or creating brand marketing strategies for business purposes, such as creating engagement, promoting products or services through TikTok For Business.
M Creation recommends
In addition to articles, our M Creation also provides TikTok , Google Ads , and Linkedin Ads services for those interested in using our services.
Should I use a personal or business account to run ads?
Tiktok does not recommend users to use a business account and a personal account as the same account. If you want to open an account to promote your business on TikTok, it is recommended to do both separately and then toggle the usage.
How to switch between personal and business accounts
How to switch account types can be done by following these steps:
- Tap Profile in the bottom right corner to go to your profile.
- Tap the 3 lines icon in the top right corner to go to your settings.
- Click on Manage Account
- Switch to a business account
How to create content for advertising that is most effective, low delivery cost, and highly accessible
For Tiktok advertising, for anyone who wants their intended content to increase visibility, they should make the content have the following characteristics:
Focus on creative content
As mentioned above, Tiktok is a video platform that focuses primarily on creativity. Therefore, the content for selling your business’s products or services must primarily attract the attention of users. You should not create generic content and uninteresting stories because there is a high chance that the target group will come in and skip out. People see it more than other platforms. The more people see it, the more likely customers are to buy the product.
Video size and length
The ideal length for content on Tiktok is 5-60 seconds. The ideal size is 9:16.
You have to hook your target audience from the first 3 seconds.
Since the Tiktok platform is a video that users can skip at any time, if users watch your video and are not interested, they will skip it, which is a pity. Therefore, if you want users to watch your product/service video from start to finish, you should make the first 3 seconds interesting, perhaps by introducing the pain point and then following with details, which will help people be more interested.
So, is a TikTok business account good?
TikTok For Business is a tool that has been developed to meet the needs of the Marketer market. The advertising management is designed for brands to use easily without losing the platform’s uniqueness. Because TikTok is a platform that focuses on creative content, creativity, which if the brand can create interest for the target group to participate with the brand, it will meet the needs of brands and marketers. In addition, TikTok For Business is designed to be easy to use, not complicated. In every tool of TikTok, business accounts are conducive to content creation and can be adjusted at any time. You can set marketing goals, define the population, and define interests that are similar to your business. It is considered a good tool for marketing that cannot be overlooked.
