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Instagram Ads are a must-have for modern businesses — a powerful tool to help you smash sales targets. To run Instagram Ads effectively, you need experts like M Creation, so you don’t waste time on trial and error.
Instagram Ads services by true experts — managing online marketing for over 250 brands with proven marketing expertise.
Reach high-purchasing-power audiences
Target with greater precision
Start even with a small budget
Lower competition than Facebook
Instagram Ads are paid advertisements on IG, with pricing depending on the chosen package. They appear on the Instagram platform, one of the world’s largest social media sites, available in various formats — including posts, IG Stories, and Reels — depending on the marketing strategy.
Divided into 3 types:
Note: Only Creator and Business accounts can run Instagram advertising.
**Statistics from We Are Social (Global) updated January 2023 (Source: datareportal)
Once you know the Instagram Ads cost, you’ll need to prepare three key things for running Instagram ads:
Single Image Ads — these appear as posts on Instagram and support three image sizes: Landscape (1.91:1), Portrait (4:5), and Square (1:1).
Many businesses choose to run Instagram Video Ads. It’s recommended to use videos no longer than 2 minutes. This ad type supports the same three sizes as Photo Ads: Landscape (1.91:1), Portrait (4:5), and Square (1:1).
If you have more than one image, it’s recommended to run Instagram Carousel Ads (slide format) with a 1:1 image ratio.
IG Stories Ads cost about the same as other Instagram ad formats but offer high user reach. A key advantage is that they don’t expire after 24 hours like regular Stories.
Facebook Ads Manager is a comprehensive tool for managing ads across Facebook, Instagram, Messenger, and the Meta Audience Network. It allows you to analyze, control budgets, customize, edit, and track every campaign detail. As an all-in-one online marketing manager, Facebook Ads Manager Business has become widely popular and well-known today.
Facebook Ads Manager is a comprehensive tool for managing ads across Facebook, Instagram, Messenger, and the Meta Audience Network. It allows you to analyze, control budgets, customize, edit, and track every campaign detail. As an all-in-one online marketing manager, Facebook Ads Manager Business has become widely popular and well-known today.
Correct aspect ratios and resolution are critical — any errors can impact ad quality. Additionally, Meta limits Instagram Ads targeting to users aged 18 and above to protect younger audiences, which may reduce promotion opportunities for certain businesses.
Log in to Ads Manager and select Create.
Set your ad objective and name the campaign.
Select your audience, just like when setting up Facebook Ads.
Creating Instagram Ads starts>> here: go to Placement → select the platform.
Choose Instagram and specify whether to run ads in the Feed, Stories, or as Video Ads.
Select the ad creative, add your caption, then click Publish and wait for ad approval.
Advertising on Instagram Ads is a powerful platform for proactively reaching customers. It effectively targets high-purchasing-power audiences, often outperforming Facebook Ads. You can precisely control your budget and audience selection. Our experienced Advertising Specialists are ready to help manage your campaigns and deliver the most satisfying results.
Yes, you can, but carefully consider if your ad creative is suitable for Instagram. Just set it up in Ads Manager, choose the placement as IG, and select the Instagram account as “Use selected Page.”
Avoid running Instagram Ads during long holidays or public holidays, as people often spend time with family and are less active on Instagram, reducing ad visibility.
If your Instagram Ad is disapproved, carefully review whether the ad content violates Meta Ads’ Community Standards.
