If we talk about applications that are very popular today, in addition to Facebook and Ingragam, there is also TikTok, which is a new and hot application that many people are interested in. Today, we will talk about this new platform and TikTok Influencers marketing, a new trend that is hot this year.
What is TikTok? Why is it popular?
As for the history of the famous application TikTok, it originated from China, a sister country of Thailand. It was originally called “Douyin” and was first launched in 2016. Since then, it has gained immense popularity among users around the world.
The highlight of the TikTok application is that it focuses on creating videos and publishing them on social media until they are shared, along with various #Hahstags. In addition, the design of video shooting, editing, selection of sound-music, and various effects are easy.
In addition, it is an application that does not cost any additional money, making the popularity of the TikTok application increase rapidly. The user group is also diverse, from users with an average age of 16 years old to 70 years old, causing businesses and services to start paying attention and starting to market on the TikTok application more.
What are the advantages of marketing on TikTok?
Although at first glance, the TikTok application seems to be just a video clip edited with various effects that should only be entertaining, it is unlikely to be able to meet the marketing needs very well.
But if we think from the other side, if your business or service can attract users to be interested in your products or services, it will help create Brand Awareness and can be easily converted into Conversion.
How to create awesome content on TikTok
- Creating content that stays current with the trends of the time
- Content must be unique, interesting, and attract users’ attention.
- Selecting popular effects or background music
- Choosing TikTok Influencers Marketing Services
What are TikTok Influencers and Why Are They Important on TikTok?
Originally, product promotion was often done through celebrities or famous people to create interest among fans and build credibility. However, due to the traditional marketing methods, consumers began to not respond because if they used prices, consumers would immediately know that these celebrities and actors were hired and not because of their actual experience or use of the service.
This has led to a new form of marketing using influencers instead, and these influencers are able to meet the needs of users better, because many influencers are not famous or former stars.
Therefore, the message coming directly from the influencer is more credible. In addition, the influencer has a large number of followers who love the influencer, making word-of-mouth marketing more powerful than a celebrity telling it.
M Creation recommends
In addition to articles, our M Creation also provides Tiktok Influencer and Google Ads services for those who are interested in using our services.
Use influencers to review products
How is it more effective than TikTok Ads marketing?
When thinking about marketing, many people may think that just running ads or running TikTok Ads should be enough, which is a good idea and also helps you learn about your target audience directly.
But if you think the other way around, running ads may be the answer to increase sales and stimulate buying and selling. But if customers don’t know your product yet, or if they know it and search for reviews of its use and don’t find any reviews or if it’s mentioned, it may cause hesitation to buy.
Benefits of using TikTok influencers
Using the Influencers Marketing strategy is like creating Brand Awareness for the business brand.
It helps expand the customer base to new groups. The followers of the influencers can also be converted into consumers of the business’s products/services and also helps create more word-of-mouth reviews, which is also good for the brand.
1. Promote brand image
Brand image is very important for a business because it will determine the main target group of consumers of the brand. Therefore, using influencers can help to increase the brand image more clearly.
So if your business is considering hiring an influencer, you need to select an influencer to promote your business’s products or services. You need to choose an influencer with a good image and a character that does not clash with your brand.
For example, if your product/service brand is a health product, the influencers you should pay attention to should be influencers who have the image of people who love health and take care of themselves. Because if you choose influencers who review cosmetics or fashion, it may create an image that conflicts with the brand, is not good for the brand, and is not in line with the target group.
2. Increase the target group base
Although running ads can help find the right target group, using influencers who already have personal followers can help increase the business’s customer base and also help spread awareness to new customer groups.
Therefore, the first important thing in choosing an influencer is to check the influencer’s followers, what gender they are, what is their average age group, are they interested in and have the purchasing power for products/services? To see if this influencer is suitable or not.
For example, your product/service is skincare with high-end ingredients, with a price per piece of 4,000 – 5,000 baht. Therefore, when choosing an influencer, you should choose someone who has a good image, a lifestyle that takes care of themselves, has a behavior of using high-end skincare already, and must have a group of followers with a similar lifestyle as well. Because these followers can be turned into consumers of your business and are also likely to help review and spread the message by word of mouth, increasing the credibility of the brand with the highest efficiency.
3. Easy to present
In case you have to run ads, your business will have to think of content to present and attract users’ attention. However, if you use the services of an influencer, it will make content creation easier because each influencer has their own clear content guidelines.
Therefore, influencers can help design the content of your products and services to be interesting. The advantage of having influencers create content for you is that it will help increase the interest of your products well because each influencer already knows what kind of content to create to attract the attention of their followers. The brand itself can brief the work that needs to be added.
How can I find TikTok influencers?
You can find TikTok influencers easily by looking at which TikTok accounts have high followers or views. Then follow them through the personal channels or contact channels that the influencer has provided to inquire about product promotion services and content charges per post.
Some influencers may have a personal secretary to take care of their work schedule or if you don’t want to bother.
You can also hire an influencer service from an agency that provides the service.
Top 10 Thai TikTok influencers to watch (according to hypeauditor)
- Jack Papho @jack_papho69 Subscribers count 6.6M
- Ratchanok Suwannaket @janeydm Subscribers count 14.3M
- Carddd @cardncyn Subscribers count 2.6M
- Apinya Bunying @apinyabunying Subscribers count 215.6K
- MILLI @milliyormlenlaew Subscribers count 5.5M
- petepamana @pete_pamana Subscribers count 2.7M
- MushinYiw- MushinYiw ㊙️ @mushinyiwz Subscribers count 2.7M
- Jarnhee @liljarnhee Subscribers count 175.9K
- JaoTub @_htrueo Subscribers count 461.3K 1.4M
- KRK Studio @krkstudio Subscribers count 3.3M
