Influencer Marketing Strategy: Why It’s Popular in 2024

June 22, 2022

But before promoting a new product or opening a business brand, business owners often want to increase the credibility of the product by advertising it through celebrities, actors, or famous people in that industry as advertisers.

Although it gives good results, this type of marketing is quite old and requires quite high costs. Therefore, a new type of marketing has emerged by promoting through celebrities. However, this person is not a celebrity or an actor, but an influential person who can inspire followers to follow and trust them.

This marketing is using the Influencer marketing strategy.
For those who still don’t know who an influencer is, today we have the answer.

Who is Influencer Marketing?

Influencer Marketing is a marketing strategy that is promoted by a third party or middleman. At first glance, it may sound similar to marketing using celebrities or actors.

But the difference is that it is a marketing that relies on individuals or groups of people who may not be celebrities or famous people at that time, but these people have influence, expertise, and have certain methods of presentation that create a large number of followers.

To be able to influence ideas or accelerate the process to make certain decisions.
We call these groups of people “Influencers.”

How many types of influencers are there and how are they different?

Each Influencer’s level is divided into 5 main groups, each level has different numbers of followers and costs per post. The more followers you have, the higher the cost will be according to the number of followers, as follows:

Nano Influencer (1,000-10,000 followers)
Micro Influencer (10,000-50,000 followers)
Mid-Tier Influencer (50,000-100,000 followers or more)
Macro Influencer (100,000-1,000,000 followers or more)
Mega Influencer (1,000,000 or more followers)

**In addition, influencers are also divided into different areas of expertise, such as food, sports, travel, etc.

Why is hiring influencers better than hiring celebrities?

For those who still don’t understand how hiring influencers for marketing is different and what are the advantages over hiring celebrities or actors who are already famous? Today, we will summarize it for you.

They have their own followers, and most of them are organic followers or followers who follow because they like the company. These followers help to rank the target group of the business’s products and see if they are likely to become consumers of the business.
They have quite a lot of influence on the opinions and decisions of their followers and consumers because most influencers tend to have clear expertise in a specific area, making it easy for people to follow them when they share information or recommend something.
Having a clear content approach or identity can help categorize products and allow brand owners to choose which influencers to post products with to maximize efficiency.
Most of them are ordinary people who are famous in a specific group, not general celebrities like stars and actors. Therefore, from the perspective of followers or consumers, they will meet the credibility requirement more because it is like an experience of using the product or service from a real user and can be spread by word of mouth better.
There are many promotion channels on social media such as Facebook, Instagram, TikTok, Youtube and Twitter, so if you hire one influencer, your product can be distributed to many other channels.
It helps reduce costs, such as the cost of hiring influencers per post. If compared to hiring celebrities or actors, the price will be cheaper. It also helps reduce the cost of advertising (ADS) because the products are distributed through the channels of that influencer.

In addition to articles, our M Creation also provides TikTok Ads and Google Ads services for those who want to advertise on Tiktok.

Using Influencer Marketing: Disadvantages to Be Aware of

For those who are thinking of hiring an influencer to promote their products, this is a good thing. However, the disadvantages of using influencer marketing that should be watched out for are: you should not choose only cheap prices and large quantities.

Because even though the price per post is cheap and can promote in many channels, if it is not in line with the target group or the brand image, it may damage the communication of the product or brand and cannot increase sales as desired.

What type of influencer should you choose to be the best?

For anyone thinking of hiring an influencer to promote their product, they should consider the following principles:

You should choose an influencer who is credible and has a good image that is appropriate for the product.
What type of content does the influencer post? Is it a photo post or a video? Is the presentation method and language used consistent with the desired brand or product?
Check the quality of the influencer’s followers to see if they have the characteristics to be consumers or are likely to become consumers of the brand.

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In addition to this article, there are also articles about TikTok Influencers’ marketing trends , and TikTok Influencer sourcing services for those interested in using the service.