Overview of marketing trends in 2020. It can be said that many brands have started to compete online in full force. This can be seen from the statistics of online social media usage, which have clearly grown. The COVID-19 crisis seems to be something that has forced businesses to adapt to Digital at the same time.
In this article, the M Creation team would like to summarize the Digital Marketing trends that will occur in 2021, along with in-depth sales strategies before anyone else!
M Creation recommends
In addition to this article, there are also articles about making money online, it can really be done, creating extra income online 2021.
Digital Marketing Events 2020 Overview
Data from Hoosuite, which summarizes the overall use of social media from users around the world, found that since July 2020 (during the Covid-19 Lockdown in Thailand), the number of social media app users increased by 10.5% compared to 2019. It was also found that 70% of users were using mobile phones, while the number of users of computers and tablets increased by 47% from the previous year.
Interestingly, the media that users are most interested in is video, which is 90%, and it is usually Vlog-style video. It is followed by Music Streaming, Online Radio, and Podcast, which people consume in that order.
In addition to articles, our M Creation also provides TikTok Ads and Google Ads services for those who want to advertise on Tiktok and Google.
Update on Digital Marketing trends 2021 and interesting marketing strategies.
For this year, one trend that is clearly visible is that brands are turning to full-scale online competition through the Direct To Consumer strategy, which focuses on customized marketing by communicating to consumers with care and communicating directly to consumers on a 1-to-1 basis to provide a good experience for the brand in the long run.
For example, in the past, customers contacted the brand via telephone, but now the brand will contact the customer directly with Chat bot, as well as provide Exclusive Promotion to specific customer groups. This strategy is often called CRM (Customer Relationship Management) to manage good relationships with customers throughout the Customer Journey.
There is also a new trend that is coming up, Voice Search, which seems to be a strong trend due to customer behavior, which is starting to use Voice Search on Google , Apple , Samsung more. This is an opportunity to create SEO content by inserting important keywords.
For friends who are interested in Google Ads and Facebook Ads services, you can see more details here.
Interesting statistics from using Voice Search (data from Theedigital.com)
- 27% of global online users use voice search on mobile phones.
- 30% of web searches will see more Voice Search from 2020.
- 46% of users use Voice Search to find their desired store every day.
One thing that the M Creation team has found is that this year, there is a tendency for marketing to adapt along with technology and digital in one step because people are getting used to staying at home and working from home more until it becomes a habit and smartphones will become a helper, saving more time in consumers’ lives. Everything can be done through the application, whether it’s shopping, banking transactions, or contacting government officials, etc., so you hardly have to leave the house at all.
M Creation recommends
In addition to this article, there is also an article about Google Marketing Trends Update for Businesses 2021.
Follow great stories about marketing here. Click.
Thanks for the information from
