Ads Tiktok or advertising on Tiktok is a strategy that marketers are increasingly interested in. Because it helps expand the customer base to new groups and the cost of advertising on Tiktok is cheaper than advertising on other platforms. If you are interested in Tiktok Marketing and Tiktok ad shooting techniques, we have collected them for you.
What is Tiktok Ads or Tiktok Marketing?
Photo credit: Tikbuddy
Tiktok Marketing is a marketing activity on the Tiktok app to promote brands and products to be more well-known through making organic content clips, choosing influencers to review product brands, using Challenging campaigns on Tiktok, and making Tiktok Ads, etc.
Advantages of doing Tiktok Marketing
The heart of Tiktok Marketing lies in the content and content of the clip that you want to tell a story. It can be seen that most of the clips that are popular on Tiktok until they become viral are usually short, concise clips that tell stories in a friendly way, like friends telling friends, making viewers who are watching the clip feel involved and can easily access the content. As you can see, Tiktok focuses on being natural and easy to access. The advantage of doing Tiktok Marketing is that it will help the target group fall in love with the brand more easily and be more engaged with the brand. In addition, doing Tiktok Marketing also has other advantages as follows:
- It is a social media that brings together different trends in the online world.
- Easily create brand engagement with your target audience.
- Advertising costs for Tiktok Ads are lower than other platforms.
Disadvantages of doing Tiktok Marketing
The disadvantage of doing Tiktok Marketing is that the content used in the campaign should be content that matches the interests of the brand’s customer group. Because Tiktok uses a content feed system that matches the interests of the target group and often selects clips with high views or engagement for the target group to see first.
Even though Content Creators have a large number of followers, if the content is not interesting or attractive enough, the brand’s content will not reach the target group. Therefore, doing Tiktok Marketing should take into account Creative Content that is in line with the target group first.
When is the best time to post a Tiktok Ads clip?
One of the first things in planning the content of a Tiktok clip is to determine the time of posting content by choosing the time when users are most active. You should post clips between 06.00-10.00 or 19.00-23.00 by comparing data from Tiktok behind the scenes to see when you post clips and get the highest views.
Who is the target audience of Tiktok Ads?
Most users on Tiktok are Gen Z and teenagers. The behavior of most users tends to like fun, funny and entertaining content. And if the content of the clip is fun and real, it will make other users make clips to imitate it. The target group of Tiktok Ads is as follows:
- Group of people aged 18 – 34 years
- The group is more female than male (75% female l 25% male).
- Active Users are usually Gen Z (16-24 years old or teenagers).
How much does it cost to advertise on Tiktok?
Tiktok advertising is suitable for brands with limited marketing budgets, as Tiktok advertising costs are not very expensive, starting at 50 baht per day (Daily Budget). You can also choose to run ads with a minimum promotion budget, with the budget for this type of advertising being 6,000 baht (Lifetime Budget).
M Creation recommends
In addition to articles, our M Creation also provides TikTok and Google Ads services for those who are interested in using the service.
3 techniques to make Tiktok ads a hit
If you are looking for techniques to make advertising on Tiktok so that it is awesome? Today we have gathered 3 techniques that you can’t miss. We recommend that you try doing these.
1. Choose the right target group.
The way to advertise on Tiktok and reach your target audience is to select Audience data to advertise to the target audience, whether it is gender, age, interests, and if you are not sure whether the target audience you choose is the right one or not, we recommend using the tools in TikTok Ads Manager, which has a back-end system that helps you find your target audience.
You can also see your target audience from your previous advertising campaigns by picking up the same target audience and adjusting it.
2. Always follow up on the results of the Tiktok Ads campaign.
Another important advice is to always monitor the results of campaigns that run ads in Tiktok Ads by looking at the number of views, the number of conversions or the number of Add To cart. And if you have just launched a campaign in Tiktok, using Tiktok Pixel may not allow you to analyze the campaign results much. Therefore, the main numbers used to analyze the results should be the results of the overall campaign and the Audience in running Tiktok Ads should always be adjusted.
3. Use creativity to make content attractive.
In addition to using advertising techniques, adjusting the content to be interesting, fun and creative can also help increase views and make it easier to share. However, it depends on how to tell the story to make it fun and exciting, using interesting sound effects that make viewers want to make a copycat clip. If the content has high views and engagement, when used to shoot ads, the advertising cost will be even cheaper.
If you are one of those who are looking for Tiktok advertising services and doing Ads in Tiktok to increase sales, build a brand and expand your customer base in Tiktok, consult us here. Click.
