Tiktok marketing campaigns are a strategy that marketers are increasingly interested in, as they require a low investment budget and are less competitive than other channels. For those interested in advertising on Tiktok, we have compiled what you should know here.
How many formats are there for Tiktok Ads?
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The highlight of Tiktok is the advertising clips that make viewers feel like they are not watching an advertisement. And often appear on the feed with other things that users are watching for fun. Which helps users on the app not feel forced and remember the brand better. Tiktok Ads used in advertising are divided into 5 formats as follows:
- Brand Take Over – Brand ads that appear full-screen while scrolling through the main feed, where users can click Skip Ads. Still and clip ads are supported, and Call To Action can be included.
- Top view Ads – Ads that appear after opening the app and are on the feed page. They are seen as this type of ad clip. You can include a Call To Action.
- In-Feed Ads – Ads that appear on the For You Feed page, which users can scroll through like regular video clips.
- Branded Hashtag Challenge Ads – Ads that increase the visibility of hashtags for campaigns on Tiktok. Increase visibility for users to want to create more UGC (User Generated Content) content.
- Brand Effect – Using AR to advertise by creating special filters or stickers that make users want to use those filters to create UGC.
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In addition to this article, there are also articles about TikTok Influencers’ marketing trends , Tiktok Influencer sourcing services , and Google Ads for those interested in using the services.
How much budget should Tiktok Ads cost?
There is a minimum cost for promoting 1 clip on Tiktok Ads, starting at 50 baht per day (Daily Budget). You can also choose to run ads with a minimum promotion budget, which is 6,000 baht (Lifetime Budget).
Pros and cons of doing Tiktok Ads
The advantage of advertising on Tiktok Ads is that Tiktok has a content feed system that matches the interests of users, making viewers feel like they are not watching an advertisement and helping them remember the brand better. In addition, the advertising cost is cheaper than running ads on other platforms. However, the disadvantage of doing Tiktok Ads is that the ad manager must select interesting clips that attract viewers because most ads on Tiktok can be skipped. Therefore, if viewers are not very interested in the clip, they will be able to skip it easily.
In addition to this article, there are also articles about Tiktok ads advertising techniques.
What time is best to post a Tiktok clip?
If you are choosing the right time to post a Tiktok clip, posting content between 06.00 – 10.00 or between 19.00 – 23.00 is usually the right time to post content clips on Tiktok. You can also check it from Tiktok Analytic behind the scenes.
How many minutes can you upload a clip on Tiktok?
Tiktok allows you to upload a clip with a maximum length of 3 minutes, which will help users receive more clips. And clips that attract viewers to get high views must make viewers stop watching within the first 5 seconds, which depends on the technique of making the clip interesting by the Content Creator.
What kind of videos do people on Tiktok like?
Tiktok is an app that is constantly creating new content creators, with a function that allows users to produce their own content. Most of the popular content is usually short clips that entertain viewers. The most popular clips that Thai people have enjoyed over the past year include Entertainment clips, such as TV shows, behind the scenes, concerts, or movies, Vlog clips that capture lifestyles, cooking clips, game clips, and funny clips.
How to start using Tiktok For Business?
Tiktok For Business is a Tiktok advertising management tool that allows users to run ads on the Tiktok platform and can measure the results of running Tiktok ads throughout the campaign. The advantage of using Tiktok For Business is the display in the form of a Dashbroad that shows an overview of the campaign that is constantly updated, allowing users to adjust their ad shooting techniques immediately.
How to advertise on Tiktok Ads
For those who are interested in running ads on Tiktok, you must have a Tiktok advertising account first before you can create an advertising campaign on Tiktok. The methods for running Tiktok ads are as follows:
- Create an advertising campaign by selecting the objective of the ad. The objective of advertising in Tiktok is divided into 3 types: Awareness, Consideration, Conversion, etc.
- Create an Ad Group and enter ad shooting details such as Placement, Target, Budget, Schedule, Caption, etc.
Advertising on TikTok is similar to advertising on Facebook, but the difference is that TikTok users tend to consume video content and tend to scroll away from ads less than on Facebook. 70% of TikTok users enjoy advertising campaigns on TikTok, choosing to watch until the end rather than swiping through, giving TikTok users a greater chance of seeing a brand.
If you are one of those who are looking for advertising services on Tiktok and doing Ads on Tiktok to increase sales, build a brand and expand your customer base on Tiktok, consult us here. Click
