Having your website or product on the first page of Google is an important goal that every business owner wants. Because in addition to reaching a larger target group, it also helps your brand look more trustworthy, which will affect the creation of branding in the long run. Currently, advertising on Google Ads is another option that many people are willing to pay for to get on the first page faster. But how do you use this tool? Why do you need to understand the tool before advertising on Google Ads? Today we will tell you.
What is Google Ads and why is it important?
Google Ads is short for Google AdWords or also known as Google AdWords Express. It is a tool for online advertising on the Google network, which is a popular search website used worldwide. The main purpose is to help us reach a wider target audience. There are 2 types of Google advertising spaces:
- Search Network is an advertising space on the search results page on Google that provides similar results to SEO, except that it has a rectangular box with the word Ad inside, placed in front of the content.
- Display Network is an ad space on other web sites that have similar content to yours or are based on categories you define.
Google Ads Manager helps you show ads for your products or services to your target audience across devices such as smartphones, desktops, laptops and tablets. This helps you narrow down the audience that is likely to be interested in your products and filter out those that are not. You can also track whether those viewers clicked on your ads, whether they just viewed your products or made a purchase.
Advantages of Google Ads that you should know before deciding to use the service
1. You can clearly define your advertising target audience.
The people who access your products or services will be those who have specific interests and are interested in your products only. This will help you get more targeted customers by using the following 5 target selection principles:
- Keywords (Focus Keyword or Main Keyword) The words or phrases used in the ad must be related to your product or service to increase the chance that customers who search for keywords or visit related websites will find your products more easily.
- Age, Gender and Location You can choose the age, gender, location and language for your customers. However, you should do your homework to find out what gender your target audience is, their lifestyle and how likely they are to use your product or service for better results.
- Day, Time and Frequency You can choose the day and time you want your ads to appear, as well as how often they appear to your target audience.
- Ad Placement – Showing your ads on search results pages on Google and Display Network sites can be a great way to get your target audience interested in your product.
- Devices You can choose which devices your ads appear on and at what times.
2. Help control your budget.
Since there is no minimum fee to use the service, you can choose how much you want to pay. You can choose to pay per day, per month, or per ad. You only pay when someone clicks on your ad.
3. Helps to better analyze the current situation.
After using Google Ads, you can track the results as soon as someone clicks on your ad. If your target audience clicks to view your product, downloads your app, or orders your product, if your target audience shows interest and orders in large numbers, then your Google Ads campaign is working.
But if an ad isn’t getting any clicks, you can immediately know whether you should continue investing or where to move your campaign. You’ll also get other data, such as the average cost of an ad or even the time it takes for customers to search for information about your product, which will help you understand your customers’ habits and analyze their purchasing potential.
4. Make managing your campaigns easier.
If you have multiple Google Ads accounts, there is a tool called “My Client Center (MCC) Account Manager” that helps you manage all your Google Ads accounts from one place. But if you experience a disconnect, you can manage your accounts offline with the Google Ads Editor application, which is a faster and more convenient account editing application. Just download your account data and edit your campaigns offline, then upload your changes to Google Ads. You can also copy or move items between ad groups and campaigns, and duplicate or undo multiple changes while editing a campaign.
5. Helps you to get on the page 1 in the desired ranking immediately.
Normally, to be ranked at the top, most people choose to do SEO or Search engine optimization to climb the ranks of 100 in Google. But doing SEO usually takes about 6 months – 1 year or more. You have to adjust the website appropriately, make content consistently, then you can be ranked at the top. But in case you want speed, you can use the method of buying advertising words and running ads. Within 24 hours, your business can be ranked at the top.
How many types of Google Ads are there? What are they?
1. Google Search
It is a popular search engine where you can define and purchase your desired keywords. When someone searches for the words you purchased on the Google website, your ad will appear on the first page of the search results immediately. This ad format helps to close sales easily. However, you should analyze and choose your keywords well, which will help you close sales more easily.
2. Google Display Network (GDN)
Or as many people know it as Banner, it is an advertisement displayed on various websites that are partners with Google websites. The advantage of doing this type of advertising is that it can be done in both picture and text (Text Ads) formats, where Google will send banners to partner websites and have categories related to our brand, products or services.
For example, Google’s partner websites include Kapook, Sanook, Matichon, which will also be displayed on the Youtube website. This type of advertising will help increase the chances of people seeing the ad even more, as these websites are visited frequently and in large numbers. Therefore, Google Ads advertising is very popular today.
M Creation recommends
In addition to articles, our M Creation also provides TikTok Ads , Google Ads , and Linkedin Ads services for those interested in using our services.
3. Google Shopping Ads
Google Shopping Ads are product card ads that include the product name, product image, price, and website link to close the sale. This allows viewers to browse or purchase products as soon as someone searches for keywords related to your products.
This type of advertising is suitable for online business that focuses on online ordering only and is suitable for stores that have retail products. The advantage of this type of advertising is that it is not necessary to sit and select keywords like Google Search because the Google website will collect information on the product page to process it itself to find out what words viewers are most likely to search for related to your product. Most people who search for products by specifying the name or model of the product, Google Shopping Ads will show the product with the price immediately, helping those who search decide to buy the product faster.
You’ll need to link your account to the Google Merchant Center tool to upload information about your products or services to Google before you can start running Google Shopping Ads.
4. Video Ads on Youtube
It is a Google advertisement in the form of a video, showing your product while the viewer is watching the video on the YouTube website. This type of advertisement will be shown at the beginning of the clip, in the middle of the clip, or even at the end of the clip. The YouTuber who makes the video clip on YouTube will also receive a share of the cost of these advertisements.
5. Universal Apps Install
It is an advertisement that is displayed on the Google Search page, on banners on websites that are partners with Google and YouTube, as well as on the search pages of Apple Store and Play Store applications, or may appear while using other applications.
In conclusion, are Google ads good?
Google Ads is a tool that helps you run ads more effectively and can reach your target audience accurately. But even though it is a highly effective advertising space, don’t forget that every business will always have competitors. Therefore, studying and understanding Google Ads and analyzing your target audience is important. Because in addition to helping you not to waste your budget, it also helps you close sales more easily.
