Many people may not have heard of this tool before. If you are a marketer who often works with advertising or running ads, you may be familiar with it. First, we must explain that LinkedIn has become a very popular platform for finding jobs both in Thailand and abroad. Therefore, when it comes to media used on online platforms, advertising has become increasingly important on this platform. However, how is running ads on LinkedIn different from other platforms? How easy or difficult is it? In this article, we have the answers.
What is LinkedIn? What are its functions?
What is LinkedIn? It is a social network platform that focuses on careers and businesses. It acts as a medium between employers and employees. It will connect both parties to become a database used for hiring and job searching. In addition, users in the network can confirm the abilities of other users in the network to build credibility and increase interest for that user. However, when it becomes a community, communication through advertising occurs and LinkedIn ads come into play.
What are the types of linkedin ads?
There are 10 different ad formats for LinkedIn ads, as follows:
| 1. Single image ads Single image ads are a sponsored ad format that contain only one image and appear directly in the LinkedIn feeds of the users you want to reach on both desktop and mobile devices. |
| 2. Carousel ads Carousel ads allow you to showcase multiple images in a single slideshow-style ad format. Carousel ads can be customized with unique images, captions, and destination links, helping you tell an interactive story on desktop or mobile. Carousel ads support all levels of all marketing channels. This ad format can be used in a variety of advertising options for different purposes. |
| 3. Video ads Engage professional audiences with video on desktop and mobile. Video ads help you tell rich stories about your brand and your thought leaders. |
| 4. Advertising activities Event ads allow you to promote LinkedIn events from your Page to a specific audience. |
| 5. Text ads Text ads feature a short headline and an image. Text ads tailor their target audience to location, demographics, skills, interests and more for the right mix of volume and precision. Text ads support all levels of your full-funnel marketing. This ad format is available with multiple objective-based advertising options. |
| 6. Text message advertising (SMS) With Sponsored Messaging Ads, you can deliver native text and conversation ads to your target audience via LinkedIn messaging. These ads appear across desktop and mobile devices when members are active anywhere on LinkedIn. |
| 7. Follower Follower Ads Ads encourage members to follow your LinkedIn or Showcase Page on desktop or mobile. These ads are personalized for each member because they include your profile picture next to your company logo, as well as your first and company names in the ad. |
| 8. Spotlight advertising When a member clicks on your spotlight ad, they’re taken directly to your landing page website. These dynamic ads may be seen on desktop devices and are personalized for each member based on their LinkedIn profile information, such as their profile picture, company name, or job title. |
| 9. Job advertisement Job ads are a dynamic ad format that lets you tailor your ads to top talent to encourage relevant candidates to apply to your company. You can promote one or more job opportunities to qualified LinkedIn members and drive traffic to your open positions based on members’ skills and experience. |
| 10. LinkedIn Document Ads Document ads are a Sponsored Content type that allows advertisers to promote documents directly in their LinkedIn feeds, and members can then read and download the document content. Examples of documents include e-books, case studies, whitepapers, infographics, and presentations. When members view a document, they can download the file to their device. All documents download as PDFs, so there’s no need to worry about formatting differences from the original. |
What is linkedin ads manager and how to use it?
linkedin ads manager is an advertising platform for LinkedIn users. It helps you to create accounts and advertising campaigns and is a cost-effective advertising tool. With the help of this tool, you can reach out to a group of users on LinkedIn. You can also quickly define your target audience through your advertising campaigns.
The basic steps for use include:
- Step One: Create an Ad Account
Creating an ad account is the first step you’ll need to take in Campaign Manager.
- Step 2: Create a campaign group
Your campaign groups let you group multiple related campaigns together so you can manage them in one place. When you create an ad account, we automatically create a new campaign group for you.
- Step Three: Create your campaign
Once you have set up your campaign groups, you can start creating campaigns. You can create multiple campaigns in a group, and the key step is to select the objective for each campaign.
- Step Four: Create Ads in Your Campaign
The final step is to create your ad within your campaign. The requirements for creating an ad depend on the ad format you chose when you created your campaign. Each campaign can only include one ad format. The available ad formats are determined by the objective you chose for your campaign.
- After you launch your campaign: Measure impact and results
After you launch a campaign, you can use Campaign Manager to measure its impact and make adjustments to your campaign based on insights.
M Creation recommends
In addition to articles, our M Creation also offers Linkedin Ads and Google Ads for those interested in using our services.
What are LinkedIn event ads and how are they useful?
LinkedIn event ads are an easy way to create and join professional events like meetups, online workshops, seminars, and more, where members can find and join communities, grow their business, network with others, and learn new skills.
Who plays a role in LinkedIn event ads
- Organizer – Organizers are the people who organize the event. They create the event, decide on the details, invite attendees, and add one or more speakers. Organizers can be personal profiles or (LinkedIn Page if the manager is an admin of the Page). Organizers cannot be changed once an event is created.
- Participant – A member who has accepted an invitation to join an event or participated in an event.
There are two types of events. The type and format cannot be changed once an event is created.
- In-person events occur offline in a physical location and are promoted on LinkedIn.
- Online activities can take two different forms:
– LinkedIn Live Events are streamed on LinkedIn with real-time conversations in the comments. To create a live event, the organizer must have access to LinkedIn Live Events. LinkedIn Live Events can be self-contained or scheduled.
– External events hosted and promoted on LinkedIn. The organizer must provide a link to the external broadcast location that attendees can use to join the event. We recommend using a LinkedIn Live broadcast as it prevents attendees from being dropped off while switching platforms.
After creating an event, organizers can manage the details at any time, and attendees will be notified of any important changes. Both the organizer and attendees can invite their connections to the event, but only the organizer can withdraw the invitation or remove an attendee at any time. After accepting an event invitation, attendees will have access to a list of LinkedIn members who attended the event. This is a great place to start interacting with other attendees by inviting their audience to the event.
However, for those who are currently using LinkedIn ads, studying these basic information is very important because it will allow us to know how to extend our ads to reach more viewers. Therefore, marketers should not miss this information to make their ads as effective as possible.
