How to place Google ads on the homepage to make it easy for customers to access them

Google ads can be called the most important tool for online marketing in this era. In the past, advertising was done in both print and other media. Many of us grew up in the era when advertising was booming on television and radio. But today, as the world has changed and there is more online communication, advertising on various online platforms has become more popular among brands. However, among the online platforms that are the most popular, Google is the reason why many businesses have to compete to advertise on this platform to be at the top.

Google Ads: A key strategy for defining marketing direction that modern brands must have

I believe that most people who do business online have probably heard the name Google Ads before, but may not know what Google Ads is, what it can do, and why people with websites, both big brands and SMEs, use this tool. So let’s take a look together to find out what this tool is and how important it is to doing business.

What is Google ads?

Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web. Google Ads also lets advertisers choose specific goals for their ads, such as driving phone calls or website visits. Google advertisers with a Google Ads account set budgets and targeting, and start or stop their ads at any time.

Are Google ads good? Why do many businesses need to do them?

With a large number of users searching on Google’s website, Google advertising is like an online marketing treasure trove to increase opportunities for entrepreneurs to improve their brand strategies to be more effective, better known, and to enable their organizations to grow sustainably by advertising on Google, the online platform that most target groups use to search.

In this case, if we summarize it into points for easier understanding, Google Ads has many advantages, such as:

• Google Search Ads help make it easier for internet users to find your website.
• Help you control your expenses more easily
• Google Ad can choose the right platform for your ad space.
• Google Ads helps you find your target audience.
• Increase your sales opportunities and expand your market worldwide.

What are Google ads?

Google Ads has five basic campaign types:

1. Google Ads (Google Adwords) – Search

Google Ads (Google Adwords) – Search or advertising on the search network is to make an advertisement rank on the search results page on the Search Engine (Search Engine Result Page). Simply put, it is to make an advertisement rank on the Google website. The ad format will be in the form of text. The main elements will be a major headline (Headline), description (Description), URL and ad extension (Ad. Extension). The highlight of doing Google Ads (Google Adwords) – Search advertising is the ability to reach people who are interested in products or services or certain information that will solve or meet their own needs. Therefore, Google Ads (Google Adwords) – Search advertising may tend to make it easier to make a purchase decision if the viewer who searches can find what they want.

2. Google Ads (Google Adwords) – Display

Google Ads (Google Adwords) – Display or advertising on the display network is an advertisement that is similar to a web banner that appears on various areas on websites or apps that are part of the Google network (Google Display Network – GDN), including on videos on YouTube and the YouTube website. With the ability to reach a variety of areas, Google Ads (Google Adwords) – Display is suitable for branding, promoting products and services to be more widely known. If the brand, products and services are better known, it may generate more sales.

3. Google Ads (Google Adwords) – Video (YouTube Ad.)

Google Ads (Google Adwords) – Video or as many of you may know it as YouTube Ads (YouTube Ad.) is an advertisement in the form of a video clip that is uploaded to the YouTube Channel for use in advertising. YouTube Ads (YouTube Ad.) may be inserted with the main video clip that the viewer chooses to watch or may appear in search results or as recommended videos on YouTube, including websites and apps that are part of Google’s Display Network. YouTube Ads (YouTube Ad.) are similar to GDN ads in that the main purpose of advertising is to build a brand, promote products and services to be more widely known, but with a video format, viewers may see more information, remember more content, create easier understanding, create a sense of interest and desire for the product more, which may lead to easier sales.

4. Google Ads (Google Adwords) – Shopping

Google Ads (Google Adwords) – Shopping is an advertisement that has product details, prices, images and sellers appearing on the Search Engine so that viewers can link to the product sales page to buy the product immediately. Google Ads (Google Adwords) – Shopping is suitable for online stores that focus on getting people to buy products online in particular. However, to advertise on Google Ads (Google Adwords) – Shopping, it is necessary to link the Google Ads (Google Adwords) system with the Google Merchant Center tool where we have uploaded various product information before being able to advertise on Google Ads (Google Adwords) – Shopping.

5. Google Ads (Google Adwords) – App

Google Ads (Google Adwords) – App is an advertisement that focuses on getting viewers to download and use the app. The advertisement will be in the form of Search, Display and Video ads, appearing on Search Engine, Google Display Network, YouTube and Google Play.google ads use

How do you use Google Ads? Is it difficult to get started?

To do Google Ads by yourself, you must first sign up for a Gmail account, then register for a Google Ads account here , and then start creating an ad campaign.

Start creating your first basic campaign

What to know before you start You won’t be charged until your account is created and your ads are approved. Ad approval takes about a day, and you only pay when people click on your ads. You can pause your campaigns and make changes at any time once you’re signed in to your new Google Ads account.

1. Decide how much you want to spend.

Decide how much you are willing to spend on average per day for this campaign.

2. Select the target group.

In this section, you’ll decide where your ads will show, as well as the search terms (called keywords) that you want to trigger your ads to show.

3. Set your bid price

With Google Ads, you can set the highest price you’re willing to pay when a potential customer clicks on your ad, called a maximum cost-per-click (CPC) bid.

4. Write your ad

For your first campaign, you’ll create a text ad, which is the simplest online ad format in Google Ads.

• Start by clicking the Edit pencil to open the “Text Ads” section.
• Enter the URL of the landing page that users will be redirected to when they click on your ad. Choose the landing page that is most relevant to your ad text.
• Include an attention-grabbing headline. You’ll have two headline fields, each 30 characters long. These two fields will appear side by side, separated by a hyphen. Depending on the size of the user’s screen, the headlines may merge into multiple lines. Make sure that when the two headlines are read separately, the text is easy to understand and can be easily skimmed by the user. Try including at least one keyword in the headline of your ad so that viewers immediately know you’re delivering what they want.
• Keep your description short using the tips listed above. Be sure to include a call to action, such as Buy Now or Call Today, and one or two keywords. Try highlighting a specific price or promotion to make your ad stand out.
• If you want your ads to encourage people to phone your business, check the box next to Enable calls from ads and enter your phone number (currently available in some countries). Your ads will show either a phone number or a clickable “Call” button on mobile devices. Google will use special forwarding numbers to help you track the number of calls your ads generate.
• When you are done, click Save.

How do you post or remove Google ads and how can you buy ads?

How to advertise on google

The first step to running or creating Google Ads is to create a Google Ads account, as well as an email address and a website for your business. Even if you don’t have a website, you can still run Google ads using Smart campaigns, which is the default Google Ads experience for new advertisers.

Then, the method of running an advertising campaign has 4 main steps:

• Create a Google Ads Account: How to Sign Up
• Create your first campaign
• Set up billing and start advertising
• Check and confirm

How to remove google ads

If you want to stop running an ad, you can delete it. Once deleted, the ad will no longer appear in your campaign and cannot be recovered. However, you can still review the historical performance of your removed ads. This article explains how to remove ads individually or in bulk.

Ad removal steps

• Sign in to your Google Ads account
• Click Ads and Extensions in the left-hand webpage menu.
• Select the box next to the ad you want to remove.
• At the top of the Ad Statistics table, click the Edit drop-down menu.
• Select Remove

How to buy google ads

Google advertising costs only when your ad is clicked. How much does it cost per click? Google calculates the cost per click using an auction method, which will be cheap or expensive depending on competitors in the same business who bid on the same keywords as you. However, we can set a daily budget and limit the maximum click rate, for example, set a daily budget of 500 baht and the maximum click rate per click is no more than 5 baht. Therefore, the cost of buying Ads will depend on how much the buyer has a budget for this service.

Is it difficult to get ads on the first page of Google? How do you get them on the first page?

Advertisements on the first page of Google are something that many brands give importance to because of course no brand wants people to search for their products or brand name and find that their competitors are offering the same products that they are selling on the first page, but their own website is not displayed. An event like this has the opportunity to lead to the decision to buy another product. That is the reason why every brand must compete to be on the first page of Google.

Including 2 methods to make your website appear on the first page of Google.

Doing SEO

Which is an abbreviation for Search Engine Optimization. If we were to explain it briefly, SEO is the process of developing and adjusting a website to make it easy for search engines to understand its content, following Google’s guidelines. At the same time, it also includes developing content and a good website experience for users. Doing good SEO will lead to being displayed on the first page of Google search results without having to spend money on advertising.

Buying Google Ads

Buying Google Ads will allow brands to display their websites on the first page of search results immediately when customers search for products that the brand sells. Importantly, and different from the first method or SEO, buying Google Ads will allow us to display results on the first page within a very short period of time, which is usually no more than half an hour. However, SEO is a method that takes quite a while, which may take 3-6 months or even a year. Therefore, for brands that are still not good at SEO, buying Google Ads is a solution that helps brands sell products through Google more easily. However, the advice is that buying Google Ads also costs money. Some brands with a large number of products may not be able to buy ads for all of their products. Therefore, brands should do SEO at the same time to get the best results while being able to manage advertising costs effectively.

What is Google Ads Manager? How does it work with Google Ads?

Google Ad Manager is a real-time marketplace that partners with the Google Display Network for bidding and selling ads. It provides another marketplace for advertisers to bid on display ads on web pages across the Internet. When you have campaigns targeting the Display Network, you’ll automatically have access to Ad Manager publisher sites that meet the Google Ads guidelines.

If you want to use a fishing net, the bigger the net, the more likely you are to catch fish. The same goes for your customers. Casting a wider net can potentially reach customers in high-traffic areas of the Internet that you previously could not reach. That’s why displaying ads on Ad Manager publisher sites can help you attract new customers that you previously could not reach. That’s why it’s important for advertisers to learn about this tool as well.

Accepting Google advertising work with M Creation Agency

Advertising services on Google Ads are not just on the first page, but the results are measurable and effective! Reach precise target groups, easily measure results and adjust plans, and use advertising budgets efficiently. By online advertising services by real experts, taking care of online marketing for more than 100 brands, specializing in online marketing. Advertising on Google Ads is a platform that can find potential traffic and potential customers to your website. You can advertise on Social Media both defensively and offensively effectively, whether it’s Google Search, Google Display Network, or Youtube Ads. M Creation has a team of Advertising Specialists with extensive experience to help and manage your advertising campaigns to give you the most satisfactory results.

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