What is Google Shopping Ads? It can be said that it is something that we have seen and heard so often about Google Ads, another important strategy in online marketing today. But there are still many people who do not know this type of advertising. Therefore, in this article, M-creation will answer the question of what this ad is and how important it is to your brand.
What are Google shopping ads and how are they important to today’s marketing?
What are Shopping Ads? Many people have probably seen a new form of advertising via Google Ads on search results pages. In fact, Shopping Ads aren’t that new because they’ve been around overseas for a while now. They’re images of products arranged in order first, with prices all listed, which is quite interesting. As you can see, no matter which website you visit, there will always be a few ads on that web page. So in this article, we’ll get to know and understand the details of what it is and how important it is to marketing today.
Google Shopping is
Google Shop is a tool for comparing product prices, but it is also an opportunity for online businesses to make their products known to all those who seek them. In other words, it is a ranking of businesses online by Google itself. What Google does is to index the products of online stores in such a way that when someone searches for a product, it is displayed along with the price and store, so that users can compare prices and see the product in different stores (that Google has registered). Moreover, this channel is more important than Google Adwords ads or even general search, and therefore it is a very important tool to promote our business and products.
So what are Google shopping ads?
It is one of the advertisements of Google Ads that presents products in the form of Shopping Card by showing product images, price and product name in one card so that those interested in the product can search and find the product easily, see complete information and decide to buy immediately without wasting time with complicated steps. It can be said that Google Shopping Ads is a Google advertisement that is suitable for online stores with a lot of products, but the product may need to be known quite widely because it must be a product with keywords that match what people often search for.
How do Google shopping ads work?
For how to do Google shopping, there are 3 main steps:
Apply for a Merchant Center Account
The first step is to visit the Merchant Center website to sign up for a Google Merchant Center account, which is a central place to upload product images and information for use with your Google Ads Account.
Set up products in Shopping Product Feed
After you have successfully registered for Google Merchant Center, the next step is to enter your product details into the Product Feed system so that Google Shopping Ads will display the information as you want.
Set up Google Shopping Ads
The final step is to create a Google Shopping Ads campaign. We need to have a Merchant Center Account and complete the product details in the Shopping Feed Product. Then we can create a campaign with the following sub-steps:
- Go to the Google Ads website
- Add a new ad campaign
- Choose your Google Ads targets (Sales, Leads, Website Traffic, Product and brand consideration, Brand awareness and reach, and App promotion).
- Select campaign type as “Shopping”
- Select the link to connect to your Merchant Center Account.
- Set a budget
- Press Save and start advertising on Google.
M Creation recommends
In addition to articles, our M Creation also offers Google Ads services for those interested in using the service.
What are the advantages and disadvantages of Shopping Google Ads?
As mentioned, Google Shopping Ads are advertisements on Google in the form of Shopping Cards, which display images of products, prices, and store names in the advertisements. The advantage is that when users type a search term on Google, they will see Shopping Ads, can see the price, and can immediately access the purchase of that product. The disadvantage or weakness is that setting up the advertisements may be quite difficult and requires consultation with experts.
What is Google shopping ads certification and why is it important?
This Google Ads certification validates your ability to run and optimize Shopping ads, so those who want to earn the certification will first demonstrate their knowledge of how to create and optimize Shopping campaigns to maximize reach and conversions.
By becoming certified for Shopping ads, Google recognizes your ability to:
- Explain the basics of the growing retail business with Google.
- Explains how Shopping ads work
- Identify the importance of policies in the Shopping ads ecosystem
- Identify key elements of Google Shopping policies
- Explain how Merchant Center and product feeds support your shopping strategy.
- Choose the campaign type that best suits your marketing objectives.
- Explains how Smart Shopping campaigns work and their key benefits.
How much does it cost to hire someone to create shopping ads?
For business owners who want to hire someone to create Google Shopping Ads, it is important to know the basic costs of advertising that need to be paid. Many contractors charge this cost separately, or simply, it is not included in their service fee.
As for the cost of advertising on Google Shopping Ads, it will only occur when there is a click on the Shopping Card to our product page. Simply put, the cost will be the same as advertising on Google Ads in general. However, the cost per click (CPC) of Google Shopping Ads tends to be higher than advertising on Google Ads in the form of text. And of course, each advertising platform will have rules for users to follow, which Google Shopping Ads also has. But this part will be managed by the person hired.
However, the service fee of each contractor will be set at a different price. Therefore, those who will hire should decide to choose the one that is most suitable for their convenience. For those who are not skilled in making Google Shopping Ads, hiring someone to do it is quite necessary and worth the effort. Because running ads like this is considered to create a huge amount of awareness for users. Moreover, if the ads are run effectively, there will be users who are really interested in the products and click to buy. Therefore, it is considered to generate income.
Finally, it is undeniable that today, Google Shopping Ads has grown significantly because there are countless consumers who use Google to search for the products they want. Sometimes, they search for the same product from multiple stores to compare models, colors, or prices. Therefore, to make our store the top store in the minds of customers, Google Shopping Ads is an option that can help increase our sales. As for the cost of Google Shopping Ads, it will only occur when there is a click on the Shopping Card, or simply put, it is the same as advertising Google Ads in general. However, the cost per clip (CPC) of Google Shopping Ads is higher than advertising Google text. But I assure you that the results will be worth the price.
