Nowadays, the Internet is quite important.
Because most people tend to spend more time playing social media.
Making the online world a purely entertainment medium
It has become a marketing channel that, if you catch the trend or do good marketing, you can easily increase your sales.
Therefore, to attract customers’ attention, using influencer services is a good option for businesses on online platforms.
What is an influencer?
For those who may not be experienced in the online world, you may not understand what the word “Influencer” means. An influencer is someone who influences the thoughts and decisions of a target group. That person may be someone who was previously famous (e.g., a celebrity, singer, model, or someone influential in the entertainment industry) or an ordinary person.
But that person must be famous or have expertise in a specific area that when they publish stories on social media, they will gain a large number of followers, so that certain opinions or expressions of these influencers can lead or persuade those followers to follow them.
M Creation recommends
In addition to this article, there are also articles about TikTok Influencers’ marketing trends , and TikTok Influencer sourcing services for those interested in using the service.
What is an influencer career? How important is it to today’s marketing?
Because traditional marketing tends to focus on celebrities such as celebrities, singers, actors, or people who are famous in various fields to increase interest and attract consumers to buy products.
But nowadays, consumers are starting to not respond to marketing using celebrities because consumers are starting to realize that this is paid advertising where the celebrity may not be the direct user of the product or service.
Therefore, the use of celebrity marketing strategies has gradually become less popular and a new marketing approach using influencers has emerged instead.
This makes influencers more popular because they are credible and provide a consumer perspective. They also have a large following that engages with the influencer, which makes them more natural, and makes word-of-mouth marketing more powerful than using the influencer themselves.
How many types of influencers are there?
Although there are many influencers online, they are not all ranked the same. The number of ranks of each influencer affects consumer decisions and marketing.
So if you want to increase sales for your products and services, you need to choose the right type of influencer, which is divided as follows:
Nano Influencer
Refers to influencers with 1,000-10,000 followers or new influencers who may be just starting out or may be influencers who are famous in a specific group or have influence in that area. This group is suitable for promoting products in a specific group or wanting to stimulate sales in that area. The advantage of this group of influencers is that the price is not expensive, making it possible to hire many influencers. Suitable for new businesses, but the disadvantage is that the target group may not be accurate or not diverse enough.
Micro Influencers
Refers to influencers with 10,000-50,000 followers or well-known influencers who produce content that attracts a large number of fans. This group mostly has a clear content production approach, such as cooking channels, game casting, food reviews, cosmetic reviews, travel reviews, etc. If you want to do marketing to promote products, this group of influencers gives a very good response.
Mid-Tier Influencer
Refers to influencers who have 50,000-100,000 followers or more. The advantage of this group of influencers is that they have a clear content creation approach and identity. They can design content that is well-suited to their followers. The advantage of hiring these influencers is that your products will be able to communicate with the right target group.
Macro Influencer
Refers to influencers who have 100,000-1,000,000 followers. This group of influencers is highly professional. They have a clear direction for their content and follower groups, making it easy to choose a content direction together with the employer. If your product is a niche or specialized product that matches the followers of that influencer, it will help create awareness and increase sales very well.
Mega Influencer
Refers to influencers who have 1,000,000 or more followers. Suitable for businesses with high marketing power because the wages for this group of influencers are very expensive, but the response is also high. Because this group of influencers is considered to be very influential in the minds of their followers because they are highly accepted, reliable, and widely famous. Your products will be reliable and can help increase sales a lot.
In addition to articles, our M Creation also provides TikTok Ads and Google Ads services for those who want to advertise on Tiktok.
Who are the influencers?
Each platform will have famous influencers who dominate the market of that platform. Therefore, if you want to choose an influencer to do marketing, you should study the target group to see if the followers of that influencer match the consumers or are likely to be interested in your product or not. We have recommended famous influencers on that platform as follows:
Thai influencers on the Instagram platform
- LISA
- davikah
- BamBam
- Aum_patchrapa
- Araya Alberta Hargate
- Supassara.
- Patt Napapa T.
- Baifearbah
- Boy_pakorn
- Woonsen
Thai influencers on the YouTube platform
- PEACH EAT LAEK
- Kyutae Oppa
- YimYam TV
- Lovely Kids Thailand
- Dek Jew Chill Out
- SorDor Style
- Kamsing Family Channel
- Mom Thanat Daek
- King SoYer
- DJ Game Remix in Thailand
Thai influencers on the TikTok platform
- Ratchanok Suwannaket
- Kikk
- NICKKU
- SEEDAATVL
- KayKai
- TACHAYA
- Taophiangphor
- Non AC
- Nikita Deft
- Rabbit Pannipa
