What is Facebook Pixel? How to install it? Learn every step here!

Tracking results , promoting Facebook pages, and running ads are steps that are often overlooked. Many people may wonder why people still buy less after running ads. The answer is that there may not be good data collection and analysis of the results. In this article, we will introduce you to Facebook Pixel, what it is, and how it can help businesses track ad results. Let’s take a look!

Let’s get to know “Facebook Pixel” What is Facebook Pixel?

Facebook Pixel is a tool for measuring the performance of Facebook Ads that helps track the results of advertising campaigns, analyze website visitor behavior, and create accurate target groups.

The Facebook Pixel works by embedding a short piece of code on your website. This code tracks the actions of your website visitors. The Facebook Pixel Code collects data:

• Page Views: Number of visitors to the website
• Add to Cart: Number of people who clicked to add products to their carts.
• Purchase: Number of people who purchased the product

This information is then sent back to Facebook and displayed on the Pixel dashboard, showing you how many total visitors to your website, how many placed items in their carts and how many actually purchased. This information can be used to analyze where your campaigns are lacking, which is very useful for remarketing.

Benefits of Facebook Pixel

Facebook Pixel is a free tool that is useful for direct advertising campaigns as follows:

1. Facebook Pixel helps measure the results of advertising campaigns.

• Track Conversions

Measure how effective your ads are by tracking whether users click on your ads and then take desired actions on your website, such as purchasing a product, signing up, or filling out information.

• Analyze data insights

Pixel helps to analyze insights about website visitors such as gender, age, location, interests, etc. This information helps to understand the target audience better to tailor the advertising campaign to their needs.

2. Facebook Pixel helps define your target audience.

• Retargeting shows ads to users who have visited your site before, which is a way to encourage them to return to your site.
• Lookalike Audiences Find new users with similar characteristics to your current customers.

3. Facebook Pixel helps improve the efficiency of your advertising campaigns.

• Optimize for Conversions Optimize your ad campaigns to increase conversions.
• Optimize for Reach Customize your ad campaigns to reach a larger audience.

How to install and use Facebook Pixel?

Install Facebook Pixel yourself

1. Go to Mete Business Suite and check the Facebook page that we want to install (1) → Click All tools (2) → Select Events Manager (3).

2. Click Datasource (1).

Select the desired campaign and remember the Facebook ID (2) to be inserted in the process of adding the Facebook pixel to the website → Select which channel you want to track from, such as tracking with the Convertion API or Website.

From the image, select to track on the website by clicking Setup Meta Pixel (3), then select the method you want to add the Pixel code to your website (4).

3. Copy the Pixel Code, click Copy Code → Click Continue.

• Copy the code to paste on the website: Paste the Pixel code on every web page of the website, inside the tag or CMS (Content Management System).
  • WordPress: Install a free plugin like Facebook Pixel for WordPress.
  • Shopify: Add the Pixel ID in Settings → General → Facebook Pixel.

4. Open Automatic Advance Matchinh (1) → Click Continue.

Select Open Event Setup Tool (2) to add an event → click Go to Pixel Overview.

*Don’t forget to check your Facebook Pixel by

• Facebook Pixel Helper Chrome Extension: Install the Pixel Helper Chrome Extension and see if the Pixel works.
• Facebook Events Manager Go to Events Manage → Pixels → Test Events

How to add a Facebook pixel to your website

Install Pixel on WordPress Website

1. Install the “Add Plugins” plugin.

2. Connect the plugin (1) to Facebook Pixel → Click Click for settings (2) → Select Enable Advanced Matching (3) → Enter Facebook Pixel ID and wait for the user to visit the website.

After collecting data for a period of time, the obtained data should be reviewed for further marketing analysis. Data will be stored for 28 days.

How is Facebook Pixel good for marketing?

1. Select the target group accurately.

It helps track the behavior of website visitors, such as what types of products or services they are interested in, and what products they have viewed before. This information can be used to create a custom audience for Facebook advertising, helping ads to be displayed to people who are most likely to buy products or services.

2. Marketing and creating campaigns that meet your needs

Facebook Pixel helps you analyze how visitors behave on your website. This information can be used to tailor your advertising campaigns to your target audience.

3. Track results

Facebook Pixel helps you track the performance of your ad campaigns, how effective your ads are. This information can be used to improve your ad campaigns.

4. Increase sales

Help increase sales of products or services by advertising to the target group that is most likely to buy your products or services.

Example of using Facebook Pixel

• Remarketing: Target ads to people who have visited your website in the past to encourage them to return and purchase your product or service.
• Lookalike Audiences: Find new customers who behave similarly to existing customers.
• Conversion Tracking: Track how well your ads are performing.

As you can see, Facebook Pixel is very useful and helps online marketing a lot. However, the steps may be a bit complicated. Therefore, those who make Facebook Pixel should have knowledge and expertise in order to measure the most effective advertising results.

M Creation provides Facebook Ads to reach precise target groups, making running Ads easy for you.
For more information, click here!

Frequently Asked Questions About What is Facebook Pixel?